Why Your Lead Generation Isn’t Working

The success of most businesses hinges on lead generation.

If you don’t have people inquiring about your product or service, you won’t be in business – or for long, anyway. Even if you have a blog, work in retail, or volunteer with a nonprofit, understanding the process of acquiring leads is pertinent to gaining any kind of traction for your organization.

Essentially, lead generation is a process that finds the clients and customers you need to need to attract.

This is significant since your ultimate goal should be for prospects who are unfamiliar with your organization to become leads that eventually purchase from you, sign up for your offer, or volunteer with you. Lead generation is an ongoing process that provides your business with a steady pipeline you can scale and grow.

It’s important to develop a plan to ensure you have a sound process to not only generate quality leads but to keep them. Here’s why your lead generation process may not be working.

You aren’t qualifying your leads

Even though it may seem beneficial to have a large volume of leads coming in, those leads only to create more work if they don’t fall into the category of your ideal client. For instance, if you sell pacifiers and are targeting young moms, having 100 leads from mostly 50 + year old men won’t help you generate revenue.  Your lead generation process should be tailored toward your ideal client, and therefore should ask specific questions and offer the information that will convert your lead to a customer.

You don’t have an inbound marketing strategy

In an oversaturated market place with many competitors, it is no longer enough to simply sell to your audience. Furthermore, the most successful companies have found ways to serve their clients. Research the inbound methodology to learn more about ways to educate your audience and offer them value. Most people are skeptical of providing their information in fear of being spammed, so you’ll want to create content worth your ideal client’s time.

You don’t have automation sequences in place

When you create offers or lead magnets, most times your prospects want the information they inquired for immediately. Creating automation where sequences are enabled to send them to lead magnets and other relevant content will keep them engaged. Your audience also may not be ready to purchase from you immediately, so create a drip campaign to warm your audience. This will enable you to set up sequences to follow up with your audience and warm them to your product or service.

You don’t have a landing page

If you don’t have a landing page created, it may be challenging for you to generate leads. Having a page for this purpose will more clearly outline the purpose you’ve established for your leads. Different than just any normal page on your website, a landing page will better educate prospects on your offer clearly articulating the benefits for them, in addition to streamlining your marketing efforts for ads and retargeting.

You’re not running ads

SEM and social ads are great ways to better reach your audience. Using Facebook Pixel to target your existing traffic and creating ads is the best way to continue to engage leads. The rule of 7 explains it takes 7 times for your prospects to see your offer before they take action. 

Your offer isn’t good enough

Sometimes your end of the bargain and whatever lead magnet you provide to gain customer information simply isn’t as valuable to prospects as it may be to you. Focus on creating offers and lead magnets that your current client base already wants. Ensure that you are adding value, and allow that to shine through as you aspire to get more leads.

17th Avenue - Feminine & Stylish Wordpress Themes

Leave a Reply

Your email address will not be published. Required fields are marked *

Instagram

  • Sorry not sorry for more engagement photo spam. Blogged a bunch more over on ChloeAnagnos.com 💕#linkinbio
  • According to a study by H&R Block, 66 percent of millennials have no idea when taxes are due. (Hint: April 15!) ⠀
⠀
Preparing taxes is overwhelming, annoying, and just downright stressful, but I’ve learned some tips and tricks that help me make sure I’m not paying one cent more than necessary.⠀
⠀
I wrote, "Get Independent: Tax Filing Tips for Millennials," for @affnetwork two years ago, but it's still as relevant as ever this tax season. Read more at the #linkinbio ⠀
⠀
So...who's filed already? 🤪
  • Dancing through life with my Valentine. ❤️
Photo: @tessatillettrobbins_photo 
Dress: @ashleyrenes 
Venue: @laurelhallindy 
MUA: @lesliehairandmakeup
  • “He looked at her the way all women want to be looked at by a man.” – F. Scott Fitzgerald
✨
Photo: @tessatillettrobbins_photo 
Dress: @ashleyrenes 
Venue: @laurelhallindy 
MUA: @lesliehairandmakeup
Headpiece: @etsy
  • I couldn’t come up with a concept for our engagement photos at all. Clothes, colors, location, nothing. Kyle came up with this Old Hollywood/Gatsby vision that is completely *us* and I love it. Thank you so much, Tessa for making it all come to life! ✨✨✨
Photo: @tessatillettrobbins_photo 
Dress: @ashleyrenes 
Venue: @laurelhallindy 
MUA: @lesliehairandmakeup
  • Colombia, you are perfect.
  • 12/10 recommend renting out a house with a group of Americans, Colombians, and French people you recently met in the countryside
  • 🇨🇴 Jump in that water be free, come south of the border with me 🇨🇴
  • Climb to the top was worth it (mainly for the views and the ice cream) 🌎
  • Here’s a #TravelTuesday tip: GET ✈️ ENOUGH ✈️ SLEEP ✈️! I can sleep on planes, trains, automobiles, and have even slept through tornadoes and one Earth quake. (And through a riot in the occupied part of Israel...😬) When changing time zones, adjust as quickly as you can. A 5+ hour difference may not seem like a big deal, but it can catch up to you quickly if you’re not used to it. 😴
  • You're engaged! Congratulations! So...now what? ⠀
⠀
The first few days (or weeks) can feel totally overwhelming, but they don't have to be. I asked Kyle for his advice for folks who are newly engaged and they lined up EXACTLY with my list. (Read them all on my blog #linkinbio)
⠀
What advice would you give to newly engaged couples? ❤️💍#WeddingWednesday
  • According to a 2015 survey, only 29% of Americans have ever been abroad. 29%!!! ⠀
⠀
Europeans are lucky – most countries there are about the size of our individual states and public transportation and quick flights make weekend trips such a breeze. Although the U.S. is HUGE, there is a lot more of this world to see. ⠀

Is one of your New Year's Resolutions to get your passport?  Visit a new country? A new continent? ⠀

Take my advice: pick a location, buy the ticket, and just GO. 🌎✈️
⠀
(Taken at one of the thermal pools in Switzerland where cameras are prohibited, oops!)

Follow Chloe

Copyright © 2020 Chloe Anagnos · Theme by 17th Avenue