How to Use Facebook Pixel to Increase Your Adspend

Have you ever been scrolling through your Facebook feed only to find multiple ads of a product or service you searched for just moments before?

Though some say the Facebook pixel is creepy (and it kind of is),  it’s also an ingenious marketing tool to better serve your target audience.

So what is it exactly? If you’re unfamiliar, a Facebook pixel serves as an identifier.

Essentially, it’s a snippet of code installed on your website, so that you can track your all of your traffic down to the type, information about what your audience likes, how many items users have put an item in their cart on your site, or even whether they purchased a given item or not… so you can see where some people can get uneasy.

But if you use the Facebook pixel correctly, you can see a significant return on your adspend over time by simply installing the pixel on your website to better target your traffic.

Where do you start? I’ll walk you through step by step how to create a Facebook Pixel so you can produce higher quality and targeted ads than ever before.

Create a pixel

You can either create a pixel through Facebook Ads Manager or Business Manager, but if you’re looking to grow your business (which you should be), be sure to stick to the Business Manager to have a dashboard that lets you manage multiple pages, ads, and audience insights all from the same place.

So to create an actual pixel, complete the following steps: visit your business manager account > select settings > select data sources > select pixels > select add. Name your pixel something specific if you’ve got multiple ventures (like your website name or another identifier) because Facebook will let you create up to 15 of them.

You’ll want to be able to quickly differentiate the given purpose of each pixel if you have multiple websites, e-commerce platforms like Etsy or Shopify, etc.

Install your pixel

Now that you’ve got your Pixel created with a name and ID, you have two options: to use a platform integration if you are using a well-known web platform like WordPress or Squarespace, to install your pixel, or take a DIY approach.

If you choose to do it yourself, take the piece of code Facebook gives you when setting up your pixel, and paste it into the header code of your website. Otherwise, the integration will complete this step for you.

Test your pixel

Facebook Pixel Chrome Extension is a plugin you can install directly on Google Chrome in order to test and see if your Pixel is live on your website. (It’ll also reveal how many websites you view are tracking your data with multiple pixels, but that’s another story).

That way if at anytime your pixel shows inactive, you’re able to monitor and adjust accordingly. You can also test traffic through Facebook’s test feature once you’ve completed the proper steps to ensure you’re up and running.

Create a custom audience for your pixel

Now, this is where the magic happens. Once your pixel tracks at least 100 conversions or clicks to your website, you can actually create a Lookalike Audience. Why’s this important?

Though Facebook Ads allows you to target people specifically based on region, pages liked, or other interests when you create an ad, using a Lookalike Audience through the Pixel is 100 times better. No longer are you guestimating your target audience based on these principles, because the Lookalike feature allows you to target people who are already engaging with your website.

This feature takes all the data Facebook has accumulated about your visitors and then matches as many data points as possible to market to the same people. Again, genius.

Create an ad and use your pixel

You’ve done all the legwork, and you’re on the home run stretch. Create an ad with a clear and specific call to action, choose a result that converts, and use the Lookalike feature for the best results. You won’t believe what you’ll find.

Measure your results

Track, measure, and analyze everything you produced via your ad. How many leads did you generate? How much revenue resulted in your ad? How many people engaged with your ad? Take note, implement necessary changes, and watch your investments grow.

17th Avenue - Feminine & Stylish Wordpress Themes

Leave a Reply

Your email address will not be published. Required fields are marked *

Instagram

  • For someone who’s said, “yeah I’m not afraid of color” at least five times this week, I sure do wear a lot of black 🤨🖤 Throwing it back to one of the last times I got dressed up before COVID-19 – judging Indiana’s Distinguished Young Woman Scholarship Program with a messed up shoulder. (At least my sling matched my outfit, because fashion.) What’s your “signature” color??
  • I'm excited to be a featured speaker on America's Future Foundation's virtual panel, "The Economic Impacts of Covid-19." ⠀
⠀
How will this pandemic, and subsequent government actions taken to combat it, affect economic prospects going forward? Myself; Romina Boccia, Director of the Grover M. Hermann Center for the Federal Budget at the Heritage Foundation; and Dr. Orphe Divounguy, the chief economist at the Illinois Policy Institute, will share our insights on how small businesses, jobs, the national deficit, and your wallet will be affected by the battle against the coronavirus.⠀
⠀
Many of my clients have been affected by this pandemic and if you/your business has been affected too, would you share how you've been impacted as I prepare my statements?⠀
⠀
(Feel free to drop a comment or message me privately; I'm interested in data and/or anecdotes but won't share names unless you say it's okay!)⠀
⠀
Participation is free and I hope you'll join us this Thursday from 7-8 p.m. EST! All are welcome; registration for the event is at the #linkinbio
  • Dreaming about one of my favorite places ✨
Grateful to have had the ability to travel so much last year, but it feels very strange to not have the ability to buy a plane ticket right now. (Especially because prices are so low!!) Where do you want to go once the COVID-19 crisis passes? Seeing my family in California is on the top of my list! #havefaith ✈️🙏
  • Somewhat time-consuming things to do while in #quarantine: ⠀
⠀
1. File your taxes (the deadline was extended to July 15, halleluiah!)⠀
2. Get to "inbox zero" in all of your email inboxes ⠀
3. Declutter your fridge, closets, and cupboards ⠀
4. Take inventory of your monthly expenses, cut unnecessary spending, make a budget & stick to it ⠀
5. Write 5-star Facebook, Yelp, and Google Business reviews for your favorite small businesses/restaurants
⠀
(My goal is to finish all five by Friday.) What else would you add to this list?
  • I have the best/worst quarantine buddy....Lucky we’re in love 🤪❤️ #pickupafteryourself #quarantineandchill #engagementphotos
  • 🦀 A friend of mine shared this analogy with me yesterday. When you have a bucket of crabs, what happens when one crab starts to climb out? The others start to pull down the crab "on top" so that they can help themselves up to get out of the bucket. The same thing happens in life. There will always be "crabs" who try to pull you down whenever they see you doing something to get yourself out of the "bucket." Only run towards "crabs" if they're on a plate and slathered in butter, mkay friends? 🦀
  • Sorry not sorry for more engagement photo spam. Blogged a bunch more over on ChloeAnagnos.com 💕#linkinbio
  • According to a study by H&R Block, 66 percent of millennials have no idea when taxes are due. (Hint: April 15!) ⠀
⠀
Preparing taxes is overwhelming, annoying, and just downright stressful, but I’ve learned some tips and tricks that help me make sure I’m not paying one cent more than necessary.⠀
⠀
I wrote, "Get Independent: Tax Filing Tips for Millennials," for @affnetwork two years ago, but it's still as relevant as ever this tax season. Read more at the #linkinbio ⠀
⠀
So...who's filed already? 🤪
  • Dancing through life with my Valentine. ❤️
Photo: @tessatillettrobbins_photo 
Dress: @ashleyrenes 
Venue: @laurelhallindy 
MUA: @lesliehairandmakeup
  • “He looked at her the way all women want to be looked at by a man.” – F. Scott Fitzgerald
✨
Photo: @tessatillettrobbins_photo 
Dress: @ashleyrenes 
Venue: @laurelhallindy 
MUA: @lesliehairandmakeup
Headpiece: @etsy
  • I couldn’t come up with a concept for our engagement photos at all. Clothes, colors, location, nothing. Kyle came up with this Old Hollywood/Gatsby vision that is completely *us* and I love it. Thank you so much, Tessa for making it all come to life! ✨✨✨
Photo: @tessatillettrobbins_photo 
Dress: @ashleyrenes 
Venue: @laurelhallindy 
MUA: @lesliehairandmakeup
  • Colombia, you are perfect.

Follow Chloe

Copyright © 2020 Chloe Anagnos · Design by Argo Strategy