How to Use Facebook Pixel to Increase Your Adspend

Have you ever been scrolling through your Facebook feed only to find multiple ads of a product or service you searched for just moments before?

Though some say the Facebook pixel is creepy (and it kind of is),  it’s also an ingenious marketing tool to better serve your target audience.

So what is it exactly? If you’re unfamiliar, a Facebook pixel serves as an identifier.

Essentially, it’s a snippet of code installed on your website, so that you can track your all of your traffic down to the type, information about what your audience likes, how many items users have put an item in their cart on your site, or even whether they purchased a given item or not… so you can see where some people can get uneasy.

But if you use the Facebook pixel correctly, you can see a significant return on your adspend over time by simply installing the pixel on your website to better target your traffic.

Where do you start? I’ll walk you through step by step how to create a Facebook Pixel so you can produce higher quality and targeted ads than ever before.

Create a pixel

You can either create a pixel through Facebook Ads Manager or Business Manager, but if you’re looking to grow your business (which you should be), be sure to stick to the Business Manager to have a dashboard that lets you manage multiple pages, ads, and audience insights all from the same place.

So to create an actual pixel, complete the following steps: visit your business manager account > select settings > select data sources > select pixels > select add. Name your pixel something specific if you’ve got multiple ventures (like your website name or another identifier) because Facebook will let you create up to 15 of them.

You’ll want to be able to quickly differentiate the given purpose of each pixel if you have multiple websites, e-commerce platforms like Etsy or Shopify, etc.

Install your pixel

Now that you’ve got your Pixel created with a name and ID, you have two options: to use a platform integration if you are using a well-known web platform like WordPress or Squarespace, to install your pixel, or take a DIY approach.

If you choose to do it yourself, take the piece of code Facebook gives you when setting up your pixel, and paste it into the header code of your website. Otherwise, the integration will complete this step for you.

Test your pixel

Facebook Pixel Chrome Extension is a plugin you can install directly on Google Chrome in order to test and see if your Pixel is live on your website. (It’ll also reveal how many websites you view are tracking your data with multiple pixels, but that’s another story).

That way if at anytime your pixel shows inactive, you’re able to monitor and adjust accordingly. You can also test traffic through Facebook’s test feature once you’ve completed the proper steps to ensure you’re up and running.

Create a custom audience for your pixel

Now, this is where the magic happens. Once your pixel tracks at least 100 conversions or clicks to your website, you can actually create a Lookalike Audience. Why’s this important?

Though Facebook Ads allows you to target people specifically based on region, pages liked, or other interests when you create an ad, using a Lookalike Audience through the Pixel is 100 times better. No longer are you guestimating your target audience based on these principles, because the Lookalike feature allows you to target people who are already engaging with your website.

This feature takes all the data Facebook has accumulated about your visitors and then matches as many data points as possible to market to the same people. Again, genius.

Create an ad and use your pixel

You’ve done all the legwork, and you’re on the home run stretch. Create an ad with a clear and specific call to action, choose a result that converts, and use the Lookalike feature for the best results. You won’t believe what you’ll find.

Measure your results

Track, measure, and analyze everything you produced via your ad. How many leads did you generate? How much revenue resulted in your ad? How many people engaged with your ad? Take note, implement necessary changes, and watch your investments grow.

17th Avenue - Feminine & Stylish Wordpress Themes

Leave a Reply

Your email address will not be published. Required fields are marked *


  • The dream of the 90s is alive in Great Barrington 🥂
  • “Just add three letters to Paris, and you have paradise.” – Jules Renard ✨🇫🇷
I had to spend my first time on the European continent in Paris. I studied French from grades 7 – 12 and even earned a minor in college! I wish I would have had the time to study abroad when I was younger, but I’m grateful that I was able to experience Paris in the winter of 2018. ⠀
There’s something magical about wandering the halls of the Louvre and warming up with a café au lait during a light snowfall.⠀
From the art to the food, the fashion and awe-inspiring architecture, the City of Lights has a little something for everyone.⠀
Read 21 quotes to inspire you to experience one of my favorite European cities #ontheblog #linkinbio
  • "You should dye your hair."⠀
"I hear Americans get drugged."⠀
"Are there terrorists?"⠀
I've stayed in a lot of places that are considered "dangerous" and these are the comments/questions I get the most. ⠀
My response is always the same.⠀
Altering my appearance to "blend in" is silly and not all parts of Central & South America or the Middle East are dangerous. In Israel, you're going to see soldiers with machine guns in public places. Expect to see the same in most of Latin America outside of resorts. ⠀
If you're looking for trouble you're bound to find it, regardless of location. (And as a writer who covers oppressive/corrupt governments, I know I'm not always going to be the most welcome wherever I go.)⠀
But, I choose not to live in fear. ⠀
(#TBT to these crystal clear waters in the Dominican Republic)
  • Drunk or just drunk in love?? 🥂😅🧐
  • With #BlackFriday quickly approaching, be cautious about ads featuring "cheap flights" or "great vacation deals." If something seems too good to be true, it usually is. ⠀
If you're looking to book your 2020 travel soon, have an idea of standard ticket prices as you search. ⠀
For example, I’m not impressed by round trips to New York from Europe for $500+ when I know that I can probably find something cheaper from Chicago without having to use my flight points or spend the time to get from Indianapolis to NYC.⠀
The way I see it, round trips from the Midwest to major cities in Europe like London, Paris, or Zurich are reasonable if priced $400-$600. It’s an incredible deal if you can find a round trip like this for $400 or less.⠀
One ways to Europe from New York are reasonable for $200-$300 but are especially good deals if you can get them for $200 or less.⠀
And any flight from the Midwest or East Coast to Asia for $1,000 or less is always a great deal IF they are nonstop or have one short layover.⠀
Read more about how I buy cheap plane tickets #ontheblog ⠀
(Oh and I booked Colombia 🇨🇴 Send your recommendations my way!)
  • Hey, @kylepierce17 can we just get married next weekend? I’ll see what our priest has going on. #307DaysToGo 😆
  • #TenYearChallenge (Closer to 9 years apart, though.) Same hair cut, same desire to wear all black, SAME PIECE OF HAIR THAT STICKS TO THE SIDE!, better eyebrows! 🤔🤣
  • An honest review of camel milk: the series. 🐫 SWIPE 😂
  • I went with a bare face to TWO meetings this morning?! I’ve always struggled with my skin and finding a good dermatologist, skincare from @the_lassi_indpls, and @michianamicroblading have been instrumental in taking care of acne and scarring from my teenage years + thin and frail brows. Plus moisturizing. And drinking water. And washing my hands before I touch my face. And wearing sunscreen. #AsSheIs
  • One of the biggest reasons why Americans don’t travel abroad – other than not having a passport – is the cost of airfare. Rising taxes, hidden fees, and baggage add-ons don’t help, but if you can manage to travel only with a carryon and during the offseason, then it IS possible to travel frugally. ⠀
My roundtrip from Cincinnati to Iceland? $300⠀
Chicago to Paris? Close to $350⠀
One way from JFK to London? $290 ⠀
I don’t usually travel outside of the U.S. during Q4 (because it’s expensive) but I’ve got Colombia, Peru, Iceland again, and wherever we decide to go on our honeymoon on my list for 2020. I’ve written a list of the biggest ways I save money on plane tickets #ontheblog. ⠀
Where do you want to go in 2020?
  • *me, looking to find something witty to say about the time change; really it’s all a racket by the federal government*🇨🇭photo taken during my trip to Switzerland this past spring with an overpriced latte
  • Damn what a month. 4+ AIER titles on Amazon, wedding planning in full swing, clients served, and my article reprinted by @entrepreneur!? Like what!? 😳 
You CAN turn your passion into your dream career. It’s not easy but the adventure is worth it. ❤️ Read the full article at the #linkinbio

Follow Chloe

Copyright © 2019 Chloe Anagnos · Theme by 17th Avenue