Why Your Email Signature Matters

According to research by Oberlo, in 2017 269 billion emails were sent on a daily basis, and in 2022 that number is projected to grow to nearly 333 billion.

It’s safe to say email isn’t going anywhere.

And as the world’s top communication tool, email offers the chance not only to make a great first impression but to also leave a lasting one.

One way to do this is with your email signature. It’s critical to leaving your clients and colleagues engaged, interested, and informed of what you are doing in any capacity.

Here are some easy to implement tools to captivate them:

Limit your email signature content

No one wants to read Gmail’s 10,000 character limit email signature. Keep yours at a tweet so your audience clearly sees what you want them to see. Make your signature concise, relevant, and to the point, indirectly sending your reader where you want them to go. Here’s an example:

Chloe Anagnos

Publications Manager, American Institute for Economic Research

LinkedIn: ChloeAnagnos ; Twitter, ChloeAnagnos; FB, chloeanagnoswrites

Demonstrate expertise

Consider including your title to show proficiency. If you’re a multi-passionate entrepreneur, consider making each email separate and specific to that given niche – say your work email and side hustle. Otherwise, consider making your dominant email a personal brand that articulates all you aspire to accomplish. Maybe you’re a CEO, a serial entrepreneur, or a startup connoisseur. Demonstrate whatever expertise you offer and capitalize on it.

Include a call to action

Make it clear and give every person you send an email to a call to action. Direct them to your website, portfolio, social media channels, or even to download your latest content. You can even give them a directive. Be savvy, but take advantage on your chance to be seen and noticed as you send emails.

Skip the obvious

So many people include their email in their signature…yet they can clearly see your email in the “from” section. Use your precious characters to convey information your audience does not already have. If your website domain is linked in your email already, consider sending them elsewhere. Just like any other important document, your word count matters.

If you’re on your cell phone, keep the iPhone signature

When you include the “sent from iPhone” line, you’re more likely to be forgiven for potential spelling errors. Even though this tactic may seem less professional, if you are engaged in a conversation with a client or prospect you’ve already initiated the first point of contact with, leaving this signature line will help you be able to engage with them on the go. They’ll be appreciative of your promptness in response and aware that you’re not in front of your laptop.

Protect your boundaries

It’s becoming trendy for professionals to include their work and cell phone numbers in their email signatures. Unless you want calls and texts during non-work hours, skip the cell number in your signature. To many, it’s a sign that you’re available 24/7.

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