Having a high cost-per-click for your Google advertisements could seriously harm your marketing budget. Not only might your business be dealing with low traffic, but you will be spending way too much of your budget and not seeing any return on investment.
Hence, it is a good idea to learn about how to lower your CPC and make your marketing budget stretch further.
Some simple strategies include:
Using Other Keywords
Although certain keywords are essential for certain businesses to use, using the same ones over and over again could be hindering your traffic. Therefore, be experimental from time to time and practice using other keywords to boost your traffic. Avoid using all of Google’s recommendations, as other similar businesses will likely do this and therefore, your business won’t stand out from them. Use your own imagination by putting yourself in your customer’s shoes. You can create keywords that you think they would use and put them to the test.
Creating Relevant Ads
Your ads need to be relevant in order to stand out and perform well. If your ad isn’t relevant for the user, then they will likely not click it. Hence, your CPC will increase and hurt your marketing budget.
For more tips and to find out more about how to work out your average cost-per-click (CPC) and how to lower it below.
Infographic designed by: Claire Jarrett clairejarrett.com