Your website or online platform is your around-the-clock salesperson. And for any online marketing strategy to be very useful, you cannot ignore the role your website’s exposure plays. Various statistics show that your website can either make or break your online marketing efforts from design to user experience. Unfortunately, many business owners miss out on the enormous marketing power their websites hold simply by failing to put the proper measures to improve usability. So, are you looking for ways to enhance your website’s marketing potential? Here are some tips you can use.
Make your website usable on various devices
An average online user juggles between three devices – a computer or laptop, a tablet, or a smartphone. A great website should offer a smooth user experience across all these devices, tweaking certain features to suit each device. Aside from accessibility on various devices, it would be best to incorporate tools that will enhance usability and findability. For example, you can take advantage of the tree testing tool, a research method for assessing findability within the hierarchy of your website or app.
Make your content easy to read
According to some experts, about 38% of your website visitors will stop engaging with your website if your content is not attractive or readable. If a potential client finds your website difficult to read or comprehend, it is unlikely that such a person will stay on your page for a long time or even want to return. Unfortunately, they are also likely to discourage others from visiting your website, which can seriously affect your online marketing efforts. To avoid this, make your content readable by using large fonts without any distractions. Also, use the proper contrast between text and background colors to improve readability.
Create a clear call-to-action
Creating a clear call-to-action is one of the most effective ways to convert your online visitor into customers. An unclear or unavailable call-to-action means that every potential client will leave your site without completing a transaction or, at least, making further inquiries that will lead to completing a transaction. Ensure that you include options in your website design that guide visitors to sign for services or make a buying decision.
Use hyperlink differentiation
The primary purpose of adding a link to your page is to urge your reader to click on it for some additional information. Therefore always ensure you add some visual cues to make each link easily identifiable. Some of the most simple visual cues you can use include changing the text color or font or even underlying the linked text. The essence of these differentiation techniques is to draw the attention of the reader to the links.
Make a good first impression
Create an excellent first impression on your first-time visitors to keep them glued to your website. The perfect first impression convinces first-time visitors that your website can satisfy their interests and needs – and makes your potential client willing to do business.
To achieve this, go straight to the point with your content, use positive reviews to build trust, and demonstrate how relevant your page is to the visitor’s intent.