technology

Why Your Lead Generation Isn’t Working

The success of most businesses hinges on lead generation.

If you don’t have people inquiring about your product or service, you won’t be in business – or for long, anyway. Even if you have a blog, work in retail, or volunteer with a nonprofit, understanding the process of acquiring leads is pertinent to gaining any kind of traction for your organization.

Essentially, lead generation is a process that finds the clients and customers you need to need to attract.

This is significant since your ultimate goal should be for prospects who are unfamiliar with your organization to become leads that eventually purchase from you, sign up for your offer, or volunteer with you. Lead generation is an ongoing process that provides your business with a steady pipeline you can scale and grow.

It’s important to develop a plan to ensure you have a sound process to not only generate quality leads but to keep them. Here’s why your lead generation process may not be working.

You aren’t qualifying your leads

Even though it may seem beneficial to have a large volume of leads coming in, those leads only to create more work if they don’t fall into the category of your ideal client. For instance, if you sell pacifiers and are targeting young moms, having 100 leads from mostly 50 + year old men won’t help you generate revenue.  Your lead generation process should be tailored toward your ideal client, and therefore should ask specific questions and offer the information that will convert your lead to a customer.

You don’t have an inbound marketing strategy

In an oversaturated market place with many competitors, it is no longer enough to simply sell to your audience. Furthermore, the most successful companies have found ways to serve their clients. Research the inbound methodology to learn more about ways to educate your audience and offer them value. Most people are skeptical of providing their information in fear of being spammed, so you’ll want to create content worth your ideal client’s time.

You don’t have automation sequences in place

When you create offers or lead magnets, most times your prospects want the information they inquired for immediately. Creating automation where sequences are enabled to send them to lead magnets and other relevant content will keep them engaged. Your audience also may not be ready to purchase from you immediately, so create a drip campaign to warm your audience. This will enable you to set up sequences to follow up with your audience and warm them to your product or service.

You don’t have a landing page

If you don’t have a landing page created, it may be challenging for you to generate leads. Having a page for this purpose will more clearly outline the purpose you’ve established for your leads. Different than just any normal page on your website, a landing page will better educate prospects on your offer clearly articulating the benefits for them, in addition to streamlining your marketing efforts for ads and retargeting.

You’re not running ads

SEM and social ads are great ways to better reach your audience. Using Facebook Pixel to target your existing traffic and creating ads is the best way to continue to engage leads. The rule of 7 explains it takes 7 times for your prospects to see your offer before they take action. 

Your offer isn’t good enough

Sometimes your end of the bargain and whatever lead magnet you provide to gain customer information simply isn’t as valuable to prospects as it may be to you. Focus on creating offers and lead magnets that your current client base already wants. Ensure that you are adding value, and allow that to shine through as you aspire to get more leads.

Affiliate Marketing for Beginners

Affiliate marketing is an excellent opportunity to generate additional revenue, specifically from products or services you’re passionate about.

In essence, affiliate marketing allows you to earn a small commission for recommending products you love to friends, family, and larger audiences. Typically, a person becomes an affiliate through a business by either applying or reaching out and receives a special link to direct all prospective purchasers. Once a purchase is made, the affiliate makes a commission.

Different from multi-level marketing, there is no incentive or pyramid structure to limit your earnings or one specific type of product you must sell. Though some may argue that it takes a certain follower account or industry to make an income, even having a small blog can allow you to start generating passive income through this method.

Create a website

The first step to generating traffic to gear toward specific products or services is by creating a website. Create a brand based on a specific audience and provide content like photos, a blog, a podcast, etc, that can help you promote products or services.

Find products you love

Begin to search for products that are not only relevant to the type of media you create. Search for products you truly love and enjoy. Choose products and services you have experience with and that improve your quality of life.

Initiate successful partnerships

An affiliate partnership ensures that both the affiliate and brand are benefitting from an agreed upon arrangement. Though starting out this may be a bit of a challenge, there are plenty of existing companies that have not yet created an affiliate program. If you have a local small business you frequent, consider it as an opportunity to develop a partnership.

Consider Amazon Affiliates

One of the original affiliate programs in existence, Amazon does offer an affiliate program with up to 10% commission. What’s great about this program is that it’s free to join and because Amazon is universal, there’s truly a product for every niche interest.

It’s easy to sign up, so begin to look for opportunities with this platform.

Use Pinterest, Facebook Ads, and Email Marketing to build your list

These marketing tactics ultimately will be the foundation for building your online audience. Based on the product or service you plan to offer, research which platforms your target audience spends the most time on, and create content for them there.

Creating and maintaining an email list is one of the most effective ways to continue to keep customers in the door.

How to Build Your Own Website (Without Code) From Scratch

With so many easy to use web development platforms in existence, building a website is easier than ever before. Since many web platforms offer more drag and drop features and e-commerce options for one price, many creatives and business owners have chosen these platforms for the sake of time and convenience.

However, when determining your website’s goals, it is important to consider that not every web development platform is created equally.

For instance, providers like Squarespace, Wix, and WordPress.com (different from WordPress.org) may not be as ideal depending on your goals. For established businesses and brands, web ranking may not be as significant as an objective, but if you’re looking to generate traffic this way, you may want to reconsider.

If time is on your side and you’re looking to grow your traffic, here is a simple strategy to build your own website to increase your creative control, SEO, all while decreasing your spending.

Consider implementing your own domain and hosting strategy

More often than not, we are drawn towards an all-inclusive option that provides the domain, hosting, blog plugin, template, and many of the essential features of a website. Otherwise, we invest large amounts of capital into hiring a web developer and spend a fortune relying on them to update a website.

Both of these alternatives leave us without an understanding of how our website actually functions.

If you have the time, it’s worth it to buy a domain from a website like GoDaddy, and update the DNS, or domain name server, settings to send it to separate hosting – something that can also be done through GoDaddy. In my experience, they’re the easier provider to work with and will even set up your WordPress admin account if you call customer service.

Create a plan

Begin to write or type out the plan for your website.

What pages will you need? How do you want your site to appear? What type of theme or brand should it convey? Do some research, and write out your own sitemap and structure to ensure it includes all you’ll need. Look at other personal blogs, businesses, influencers, and consultants for examples.

Write out your content

Instead of writing your content while designing your website, do this beforehand so you aren’t developing directed attention fatigue (or exhausting yourself doing multiple tasks – in this case, tasks which are very different). Research content that will increase your SEO ranking, and explore other responsive websites that implement content features you enjoy.

Choose a responsive theme for desktop and mobile

Just because you’re hosting your own website doesn’t mean you have to learn code and become a Javascript or HTML expert. Instead, look for an easy to use, responsive theme. You’ll get a clean and optimized template while still being able to control many of the features of your website.

Build your site

Once you have everything in place, begin putting each piece together. If you’re using WordPress, you can install different drag and drop plugins that simplify the process for you and customize your website.

Include calls to action

An important rule of thumb to follow is ensuring each page and piece of content has a goal. That goal should include the call to action, or action step, you desire your target audience take. Whether it’s clicking a button, reading a blog post, learning more, or making a sale, always ensure that your website is calling your audience to do something.

Add the bells and whistles

Now that your website is almost complete, incorporate additional features such as analytics, shopping carts, and lead magnets. These tools will take your website to the next level, enabling you to gauge your traffic and generate more revenue over time.

Though this process may seem tedious, remember it will not only save additional revenue in the long run but also give you complete creative control and authority over your website.

Pro tip

Always, always, always have the technical side of your website created first before you design. This means hooking up your domain and hosting before you design.

If you need help with your website or need one quickly, let me help you.

Why Digital Will Replace Traditional Marketing

Digital marketing presents tangible ways to measure ROI through impressive data, brings more cost-effective strategies to the table, and allows for a more specific target audience range compared to traditional marketing. 

There’s no question that it is slowly but surely taking center stage in the marketing arena.

But will it replace traditional marketing in its entirety? Here are four reasons why it’s very possible.

More specific targeting

Taking into account traditional methods are more intrusive, digital strategies allow brands to connect and refine their target audience.

Think about it: Are you more likely to find a relevant ad in the newspaper going to everyone in your neighborhood, or on your Facebook feed based on a particular search you just conducted?

Digital marketing has established opportunities to create ads so specific based on online data that traditional marketing approaches will never be able to touch.

Inbound focused 

Essentially, inbound marketing is a strategy that brings clients in, whereas outbound efforts focus outward and use old school methods that tend to push out their product or service to prospects – whether a prospect is ready or not.

Inbound is focused entirely on providing value, further refining the audience and catering directly to customer need. With an inbound approach, prospects are more likely to opt-in based on their interest, instead of outbound methods that may not attract a company’s ideal target in the first place.

It’s more resourceful

Think about how much time and money traditional marketing approaches can exert. Traditional, promotional mail gets extremely expensive, while so much of it gets thrown away.

Cold calling leads take extensive time not only to call, but also to document, and typically has an extremely low ROI – or return on investment – compared to generating inbound leads based on interest. Digital efforts are resourceful and can be very quickly adapted at the click of a mouse, whereas traditional methods such as print can’t be modified quite so easily.

It’s data-driven

With digital marketing being, well, digital, everything is trackable and measurable. From clicks to time spent online, digital approaches make it easier than ever to monitor customer behavior and adjust according to that insight.

Whereas traditional efforts can be difficult to monitor and track, digital tactics allow for analytics that demonstrate when sales were made and where leads were driven. Such data makes it easier than ever for marketers to prove their indispensability.

Though traditional marketing won’t disappear overnight, it may with a generation. Knowing Generation Z and future generations will never know a world that isn’t digital, one may wonder if traditional methods will begin to significantly decrease in the years to come.

Chrome Plugins You Need to Be More Productive

plugin is an additional piece of software that can be added to a given program to enhance that program’s function.

If you’re not using plugins on Chrome, you’re missing opportunities to make your life even easier. No matter your industry, here are some universal plugins that can boost your productivity on a daily basis.

Block Site

If you’re spending too much time on social media or can’t seem to stay out of your inbox, then Block Site is the plugin for you.

To use this plugin, visit the websites you’re spending too much time on, and schedule times that you can’t access them. Block Site will work its magic and make sure you stay away from these websites and stay focused until the time you designate passes.

Facebook Pixel Helper

For all of you marketing junkies, this plugin will enable you to see any Pixel from Facebook installed on a given website. This plugin helps you check to see if the pixels on your websites are working and make sure they are collecting data.

For nonmarketing junkies, this plugin will help you to see which websites are gathering your information to remarket to you, and note the websites that are tracking you as you click on certain links. When you see a pixel detected, consider this plugin your friendly reminder to clear all your cookies, or forever be haunted by increasingly targeted ads.

Smallpdf

Smaller images enable your website to load more quickly, and with large file types, sometimes certain pages on your website may not load at all. Use this plugin to optimize your visual content and make sure your file sizes are up to par with the correct file format. This plugin can also come in handy if you’re emailing a photo or video content to your colleagues, and allow you to upload more content at a time to an email or file.

Loom

Loom is a plugin that allows you to record yourself and your screen in real time. It’s perfect for tutorials for YouTube, your employer, or for your colleagues to share skills and learn how to do something quickly and effectively.

Even if it’s something as simple as how and why you save a document in certain file format, this plugin quickly creates high-quality videos that can come in handy when you may least expect it.

Keywords Everywhere

Looking to boost your SEO? This plugin will allow you to see the cost per click of keywords on Google, YouTube, Etsy, and even Amazon. Instead of toggling back and forth from Keyword Planner, this plugin will help you stay up to date on what’s trending online, and allow you to adjust accordingly.

Even if you’re just looking to curate the perfect social media caption and see what’s trending, this plugin can help.

Todoist

Todoist makes staying on track with your to-do list easy. If you don’t need a comprehensive project management solution, Todoist serves as an excellent tool to keep track of everything you need to do during the day.

It easily syncs from your browser to your phone as well and can be used from anything as simple as chores and grocery lists you need to finish to complex projects you’d like to have on your radar.

LinkedIn Sales Navigator

This plugin loads the LinkedIn profile of any contact you’re corresponding with via email directly onto your screen in a pop-up tab. No need to remember all their personal data if you’re not in a CRM platform because this plugin will quickly show you a given contact’s photo, company name, and location as you’re drafting an email from your inbox.

Instagram

  • An honest review of camel milk: the series. 🐫 SWIPE 😂
  • I went with a bare face to TWO meetings this morning?! I’ve always struggled with my skin and finding a good dermatologist, skincare from @the_lassi_indpls, and @michianamicroblading have been instrumental in taking care of acne and scarring from my teenage years + thin and frail brows. Plus moisturizing. And drinking water. And washing my hands before I touch my face. And wearing sunscreen. #AsSheIs
  • One of the biggest reasons why Americans don’t travel abroad – other than not having a passport – is the cost of airfare. Rising taxes, hidden fees, and baggage add-ons don’t help, but if you can manage to travel only with a carryon and during the offseason, then it IS possible to travel frugally. ⠀
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My roundtrip from Cincinnati to Iceland? $300⠀
Chicago to Paris? Close to $350⠀
One way from JFK to London? $290 ⠀
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I don’t usually travel outside of the U.S. during Q4 (because it’s expensive) but I’ve got Colombia, Peru, Iceland again, and wherever we decide to go on our honeymoon on my list for 2020. I’ve written a list of the biggest ways I save money on plane tickets #ontheblog. ⠀
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Where do you want to go in 2020?
  • *me, looking to find something witty to say about the time change; really it’s all a racket by the federal government*🇨🇭photo taken during my trip to Switzerland this past spring with an overpriced latte
  • Damn what a month. 4+ AIER titles on Amazon, wedding planning in full swing, clients served, and my article reprinted by @entrepreneur!? Like what!? 😳 
You CAN turn your passion into your dream career. It’s not easy but the adventure is worth it. ❤️ Read the full article at the #linkinbio
  • Five years ago & a lifetime to go. #PerfectlyPierce ❤️
  • Wishing I had more photos of me with camels so I could post one every hump day (Wednesday.) This fella loves Kit Kat bars, giving kisses (he had some nasty breath tho 🤢), AND he sports a nose ring.
  • As a 10-year-old “Mengele Twin,” Eva Kor suffered some of the worst of the Holocaust. At 50, she launched the biggest manhunt in history. In her 80s, she circled the globe to promote the lesson her journey taught: healing through forgiveness.
When I first heard her message about forgiveness in 2014, it challenged me to reflect on my life and live with more intention.
My recent travels to Israel not only emphasized her message but how important freedom is for ALL people – regardless of religion, race, ethnicity, nationality, sex, identity, etc.
"Eva: A-7063," tells the full, astonishing story of Eva, tracking her from Auschwitz to Israel to the United States - even into the U.S. Capitol for her jaw-dropping arrest - and ultimately to her courageous return to the Nazi death camp. It reveals her hidden pain, unbridled rage and unextinguished love for humanity that transformed her into an international spokeswoman followed by millions.
I'm excited to partner with the Indianapolis chapter of @affnetwork, @aierdotorg, and the Indianapolis chapter of @bastiatsociety to bring Eva's story to the Indy community with a free community screening this Sunday at the Indiana Historical Society.
Doors will open at 5:30 p.m. and the screening will begin at 6 p.m. A Q&A session will follow with the director of the film, Ted Green. A reception with appetizers and drinks will take place afterward in the Indiana Historical Society lobby.
Tickets for the reception are $10 and proceeds will benefit @candlesmuseum in Terre Haute, Indiana.
I hope you'll join us for what I know will be an impactful event. (Register for tickets at the #linkinbio.)
  • Looking for the point behind all of those "OBJECTIVE" blurbs at the top of résumés...
I've written and edited A LOT of résumés, cover letters, CVs, and LinkedIn profiles. What annoys me the most at the start of any editing process is the giant "OBJECTIVE" that's slapped on right after contact information. 
Your objective is to get the job, not to awkwardly put your five-year plan above what already speaks for itself – your experience. Plus, you'd be better off talking about your career objective/goals in person with the interviewer so they can ask you follow up questions. (Sometimes, it's okay to purposefully be a little vague!) As we quickly approach the new year, check out my website for more résumé tips if your goal is to land your dream job in 2020.
(I have room in my October schedule to review 5 résumés fo' free; shoot me a message if you want to take me up on it.)
  • *Trying to think of something inspiring to say about the fact that there's three months left of this decade...* Finish the degree, ask for the raise, write the business plan, start the blog...just START. 
If there's anything I've learned in the last decade, it's that there is no such thing as the "perfect time" and that opportunities will arise when you least expect them. 
So just say "yes," and you'll figure it out afterward. (Read more about my unconventional career on my website. #linkinbio)
  • Guess what day it is...👀🐫
  • Ready to go back to camel rides, endless falafel, and adventuring in one of the most beautiful places in the world now pls 🌍

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