tech

Chrome Plugins You Need to Be More Productive

plugin is an additional piece of software that can be added to a given program to enhance that program’s function.

If you’re not using plugins on Chrome, you’re missing opportunities to make your life even easier. No matter your industry, here are some universal plugins that can boost your productivity on a daily basis.

Block Site

If you’re spending too much time on social media or can’t seem to stay out of your inbox, then Block Site is the plugin for you.

To use this plugin, visit the websites you’re spending too much time on, and schedule times that you can’t access them. Block Site will work its magic and make sure you stay away from these websites and stay focused until the time you designate passes.

Facebook Pixel Helper

For all of you marketing junkies, this plugin will enable you to see any Pixel from Facebook installed on a given website. This plugin helps you check to see if the pixels on your websites are working and make sure they are collecting data.

For nonmarketing junkies, this plugin will help you to see which websites are gathering your information to remarket to you, and note the websites that are tracking you as you click on certain links. When you see a pixel detected, consider this plugin your friendly reminder to clear all your cookies, or forever be haunted by increasingly targeted ads.

Smallpdf

Smaller images enable your website to load more quickly, and with large file types, sometimes certain pages on your website may not load at all. Use this plugin to optimize your visual content and make sure your file sizes are up to par with the correct file format. This plugin can also come in handy if you’re emailing a photo or video content to your colleagues, and allow you to upload more content at a time to an email or file.

Loom

Loom is a plugin that allows you to record yourself and your screen in real time. It’s perfect for tutorials for YouTube, your employer, or for your colleagues to share skills and learn how to do something quickly and effectively.

Even if it’s something as simple as how and why you save a document in certain file format, this plugin quickly creates high-quality videos that can come in handy when you may least expect it.

Keywords Everywhere

Looking to boost your SEO? This plugin will allow you to see the cost per click of keywords on Google, YouTube, Etsy, and even Amazon. Instead of toggling back and forth from Keyword Planner, this plugin will help you stay up to date on what’s trending online, and allow you to adjust accordingly.

Even if you’re just looking to curate the perfect social media caption and see what’s trending, this plugin can help.

Todoist

Todoist makes staying on track with your to-do list easy. If you don’t need a comprehensive project management solution, Todoist serves as an excellent tool to keep track of everything you need to do during the day.

It easily syncs from your browser to your phone as well and can be used from anything as simple as chores and grocery lists you need to finish to complex projects you’d like to have on your radar.

LinkedIn Sales Navigator

This plugin loads the LinkedIn profile of any contact you’re corresponding with via email directly onto your screen in a pop-up tab. No need to remember all their personal data if you’re not in a CRM platform because this plugin will quickly show you a given contact’s photo, company name, and location as you’re drafting an email from your inbox.

A Beginner’s Guide to Meta Tags

Simply stated, a meta tag is a snippet of text injected on your website to boost your SEO.

Essentially, meta tags are your opportunity as a content curator to describe what your content is about for the search engines, so you can allow your content to be more widely seen.

So, how do you create meta tags that ultimately enable us to achieve a higher ranking, and allow our content to be more widely seen? Here’s a quick guide on where to start.

Write Google-worthy meta tags

Though other search engines like Bing are significant, Google is still king. Focus on writing descriptions that are worthy of the platform. What do you want to communicate about your page in 150-160 characters or less? What keywords need to be present?

Note that in some cases, Google won’t display your meta description at all, and in many other cases, Google will only display a small portion of your description. Choose your words wisely so that no matter what is published as your description, it accurately depicts your work, and boosts your ranking.

Meta tags need to be unique

For starters, duplicating your meta descriptions is an absolute no-no. Right along with keyword stuffing, this sends the message to the search engine that the page is a duplicate, or that maybe you do have too many keywords and are just trying to use them to rank.

Try using schema markup, or creating rich snippets of relevant text, in your descriptions. Include ideas like customer ratings, reviews or product descriptions on a given page to start.

Think about your keywords

Keywords matter. Even if every other description or piece of content was taken away, your audience should be able to understand the basis of your website based on keywords alone. Because of keyword stuffing, keywords won’t affect your ranking as much as in previous years, but based on clarity for your audience and attracting your target market, they are still extremely relevant.

Title tags are relevant

In short, a title tag names your site. The meta tag, or meta description, does just that: it describes your website. Your title tag perhaps has the most important impact on your SEO ranking, and so for chloeanagnos.com most people will search for “Chloe Anagnos,” considering it is a personal brand. Therefore, a title tag is formed.

Data matters

Most people will stop after the above steps are completed, but the most success you’ll have with your SEO ranking is by paying attention to your data over time.

Remember, ranking doesn’t happen overnight, and just like your workout routine, you’ll see performance if you are consistent over time. Every month or so you should be revisiting your data to see if your ranking has improved, and if your pages are being clicked directly from the search engine. Use a tool like Google Search Console, Google analytics, or your website’s built in analytics to monitor your performance and make adjustments as needed.

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