SEO

SEO For Bloggers: 10 Tips to Rank Higher on Google

In the late 2000s, early bloggers were quickly able to monetize their efforts.

Considering the popularity of blogging just a decade later, many entrepreneurs have struggled to manage an effective blogging strategy that actually attracts their target audience and generates revenue.

Though the early bloggers were able to make blogging a means to an end, today, blogging should really be considered a leg or an extension of your business marketing strategy.

Before you set out to become a lifestyle blogger, micro influencer, or develop your brand, consider these 10 proven tips to rank higher on Google so you can start bringing in more traffic that generates results.

Write blogs based on your keywords

Keywords are critical to your online success, so choosing keywords that will improve your ranking will help your blog become more readily accessible. Consider formulating blog content around your keywords, or creating articles based on questions your audience may have.

Make your content 400 + words

If engagement is your goal, then you can afford to write blogs in the 300-word count or less range to induce more comments, but that low of a word count isn’t going to cut it to rank online. Instead, really focus on writing content between 300-600 words to maintain a higher ranking.

Collect emails & offer a subscription

I can’t stress enough how important your email list is, so be sure to include options for your audience to subscribe or join your email list based on your blog. Consider sending emails when a new blog post is up and make sure you have an automation sequence enabled to collect them.

Make sure social sharing is on

Though most blogs aren’t going to go viral, if they’re helpful and relevant to your target audience, they’ll likely be shared. Ensure that the option to share your content on Facebook, Twitter, and Pinterest is enabled so your audience can continue marketing on your behalf.

Use links to reference

Reference links, or more commonly referred to as backlinks, will also help improve your ranking over time. Though they may not give you an immediate boost, backlinks are typically seen as blogging etiquette. Over time, using backlinks as your blog becomes established may lead to more bloggers linking back to you, which will definitely boost your ranking.

Optimize your images

First things first: large image files, though they may seem quality, can actually significantly slow down your loading speed. Unfortunately, this can lead to more people leaving your website, rather than staying to read and share your blog. Consider using quality images with a compressed format, like a JPG file.

Also, naming your image files is a great way to incorporate keywords. Though you’ll want to be sure to stay true to naming your description in a way that actually defines the image, considering the Americans with Disabilities Act does audit websites to ensure they’re accurately depicted for the blind, you can use images based on your keywords and name them accordingly.

Use keywords in text

And more on keywords. Be careful not to over optimize your website. Keep them relevant to your content, but the more you blog about topics that are relevant to the words your audience is searching for, the higher you’ll rank.

Use a call to action to engage your audience to comment or subscribe

You need a CTA, or call to action, for just about everything on your website and your blog is no exception. Having a call to action will encourage your readers to take action and engage with your blog. Want comments? Ask your readers to drop a comment on what they think. Need shares? Tell them to share your blog post on Facebook messenger with someone they think it’d help. You get the idea.

Improve your meta descriptions

Your meta description summarizes your page content, so make your characters count. Your meta description is the short and sweet summary your readers will see if they find you via a search engine that will determine whether or not they take the click bait. Take this opportunity to draw them in…and don’t forget your keywords.

Optimize your URL

Your URL description can also affect your ranking. Make it relevant to your content and short enough read so that you’re easy to find online.

4 Marketing Musts to Keep Your Strategy on Point

When it comes to marketing, there’s always something else you could be doing. Another platform to be on, another software to utilize…the list goes on and on.

But when it comes to your strategy, there are four significant components that can and should be considered in every decision you make.

Establish your target audience

If you shoot for nothing you’ll miss every time, and by trying to reach everyone you’ll end up helping no one. You must have a target audience and it has to be specific.

For instance, by simply establishing your target audience as WOMEN, you are targeting 3.8 billion people. That’s essentially half of the world’s population. On your first ad campaign, you’re probably not going hit them all.

A buyer persona is a helpful exercise to establish who your ideal client is, but again, you must have a target audience. It will significantly narrow down the platforms you invest time on and the kinds of content you need to create.

Establish a marketing strategy

A marketing strategy is a must (hence the name of this blog). And mentally knowing your objectives simply isn’t enough. So plan, plan, and plan.

It doesn’t mean every decision you make has to be by the book, but you should have a plan in place as a framework and foundation to guide your brand. It may not include your daily workflows or the most minute decisions on your agenda, but your strategy is your foundation for every marketing decision you make.

If you’ve never formulated a marketing strategy, now’s your chance to start. Open your favorite bottle of wine and check out these quick and easy to use templates to inspire you. Your plan will develop and grow over time, but putting a strategy in place will help when you’re caught in a rut.

Be consistent

Consistency is key, and before you take on anything else, make sure you are consistently executing the marketing practices you have in place now.

Automate as much as you can with platforms like Later, and wait until you’ve done something consistently before you analyze the results for at least a month (preferably a quarter) before you drop it or change it substantially. Sometimes, you just have to show up, rain or shine. (And until you show up consistently, you won’t know what to fix or improve.)

If you loathe a particular strategy you know is effective for your target audience, hire someone.

Websites like Upwork can help you find talent so you can delegate the tactics you don’t necessarily enjoy.

Whatever you’re doing, do it well, and just do it consistently.

Follow through your objectives

Finish what you start, and take action. Telling someone else about your idea or writing about it in your journal isn’t going to wish it into existence. You have to do. So take action.

If you’re overwhelmed with being consistent with everything you’re implementing already, schedule what you plan to do. Create an annual calendar with benchmarks of the goals you would like to accomplish this year. And if not this year, the next one.

Need to ramp up your understanding of SEO? Put it on your calendar. Set alarms.

Along with that calendar, keep a running tab of all of the ideas you’d like to implement. Instead of becoming distracted, keep your list in a document close by where you can quickly jot down your objective. When you have time, revert back to the list…and schedule it! To be successful over time, you have to follow through.

You are important, and your goals and aspirations are a priority. Implement these marketing musts to ensure you are being proactive in investing in the one thing you have got to stop brushing off: yourself.

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