search engine optimization

SEO For Bloggers: 10 Tips to Rank Higher on Google

In the late 2000s, early bloggers were quickly able to monetize their efforts.

Considering the popularity of blogging just a decade later, many entrepreneurs have struggled to manage an effective blogging strategy that actually attracts their target audience and generates revenue.

Though the early bloggers were able to make blogging a means to an end, today, blogging should really be considered a leg or an extension of your business marketing strategy.

Before you set out to become a lifestyle blogger, micro influencer, or develop your brand, consider these 10 proven tips to rank higher on Google so you can start bringing in more traffic that generates results.

Write blogs based on your keywords

Keywords are critical to your online success, so choosing keywords that will improve your ranking will help your blog become more readily accessible. Consider formulating blog content around your keywords, or creating articles based on questions your audience may have.

Make your content 400 + words

If engagement is your goal, then you can afford to write blogs in the 300-word count or less range to induce more comments, but that low of a word count isn’t going to cut it to rank online. Instead, really focus on writing content between 300-600 words to maintain a higher ranking.

Collect emails & offer a subscription

I can’t stress enough how important your email list is, so be sure to include options for your audience to subscribe or join your email list based on your blog. Consider sending emails when a new blog post is up and make sure you have an automation sequence enabled to collect them.

Make sure social sharing is on

Though most blogs aren’t going to go viral, if they’re helpful and relevant to your target audience, they’ll likely be shared. Ensure that the option to share your content on Facebook, Twitter, and Pinterest is enabled so your audience can continue marketing on your behalf.

Use links to reference

Reference links, or more commonly referred to as backlinks, will also help improve your ranking over time. Though they may not give you an immediate boost, backlinks are typically seen as blogging etiquette. Over time, using backlinks as your blog becomes established may lead to more bloggers linking back to you, which will definitely boost your ranking.

Optimize your images

First things first: large image files, though they may seem quality, can actually significantly slow down your loading speed. Unfortunately, this can lead to more people leaving your website, rather than staying to read and share your blog. Consider using quality images with a compressed format, like a JPG file.

Also, naming your image files is a great way to incorporate keywords. Though you’ll want to be sure to stay true to naming your description in a way that actually defines the image, considering the Americans with Disabilities Act does audit websites to ensure they’re accurately depicted for the blind, you can use images based on your keywords and name them accordingly.

Use keywords in text

And more on keywords. Be careful not to over optimize your website. Keep them relevant to your content, but the more you blog about topics that are relevant to the words your audience is searching for, the higher you’ll rank.

Use a call to action to engage your audience to comment or subscribe

You need a CTA, or call to action, for just about everything on your website and your blog is no exception. Having a call to action will encourage your readers to take action and engage with your blog. Want comments? Ask your readers to drop a comment on what they think. Need shares? Tell them to share your blog post on Facebook messenger with someone they think it’d help. You get the idea.

Improve your meta descriptions

Your meta description summarizes your page content, so make your characters count. Your meta description is the short and sweet summary your readers will see if they find you via a search engine that will determine whether or not they take the click bait. Take this opportunity to draw them in…and don’t forget your keywords.

Optimize your URL

Your URL description can also affect your ranking. Make it relevant to your content and short enough read so that you’re easy to find online.

How to Pick Winning Keywords

When it comes to your search engine ranking, keywords can make or break your performance. As a result, the growth of your online status hinges on your success with keywords.

Finding winning keywords doesn’t have to be as challenging as it may seem. If you think about it, all keywords consist of are the terms and queries people enter into the search engine.

No one knows your business or brand better than you. Therefore, you have an edge and advantage that no one else online can compete with.

You’ve already done the leg work in developing your brand. Now all you have to do is translate your brand into the phrases you and I type in every single day on Google.

Here is an easy-to-implement strategy to help you pick keywords that will get you ready to win your SEO ranking every single time.

Make a list of relevant and related topics to your business.

What are your primary objectives as a company or brand? Grab a clean sheet of paper or an empty spreadsheet, and start jotting down words and phrases that come to mind when describing your business. Consider terms that you use in pitching your business to others. What do you say? You can also consider what you are most likely to blog about.

What common themes continue to emerge? As you notice trends, begin to use concise language and organize your queries into topics, grouping similar ideas together. Then begin to refine the language you use.

Know your target audience, and think like them.

Now that you have a frame of reference, begin to think like your buyer persona would while looking for you online. If your ideal client was looking for you online, what would they be searching for? Knowing your audience and the target you want to reach can further refine the process. If you haven’t yet developed a buyer persona, consider asking close friends and relatives what terms they would use to search for your product or service, and take note of any trends.

Develop a list of potential keywords.

With general topics and queries in mind, it’s time to start generating a list. Begin to jot down 15-20 words that you can begin testing to see what potential leads may be generated for your business.

Don’t rule out long tail keywords.

Long tail keywords can consist of queries any more than three words, and also include phrases. Though their search volume may not be as high as shorter words, the traffic generated from long tail keywords is significantly more relevant.

Use low competition keywords.

Low competition keywords are considered by some to be a type of long tail keywords, as they are more specific than general searches. Compare the query “marketing” to “digital marketing strategies”. Marketing is a broad enough term that will generate more traffic, but digital marketing strategies will reach a niche market that is more closely related to a type of company.

Know your competition.

It’s important to know what your competitors are using on their websites. Look at their meta tags and gauge keywords off of their descriptions. You can use similar ones or some of the same queries to boost your traffic. Also, be mindful that your competitors may do the same to you, so it is important to ensure you are monitoring them to see if adjustments must be made on your end as well.

Consider using negative keywords.

Negative keywords are a factor to consider when advertising with a search engine. Because ads typically charge based on the number of clicks on your ads, it is important to generate the right kind of traffic to bring in quality leads. For instance, let’s say you’re a digital marketing agency that specializes in WordPress plugins.

Your ad may focus on web development plugins for your site, and as a result, you may draw in traffic from prospects that use other web development platforms. If you want to target WordPress users only, you could use “Squarespace” or “Wix” as negative keywords.

Review and analyze your performance.

Review, review, and review. Monitor your analytics and any ad campaigns you generate to monitor the words and phrases that perform well. The words that do lead to more clicks are ones you want to continue to incorporate in your web descriptions and future ads.

Take advantage of your keywords, and be mindful to incorporate them across your social networks, blogs, and content. Your keywords will only help distinguish your digital footprint to lead your dream clients directly to you.

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