LinkedIn

How to Optimize Your LinkedIn Profile

Whether you’re on the hunt for a new position or looking to diversify your skill set, your LinkedIn profile is the key to staying relevant and connected.

Instead of letting yours become outdated, be proactive to make sure your profile is always up to par to make sure you don’t miss out on potential opportunities.

Ready to start? Be sure to update these key factors to make sure your profile remains relevant.

Your profile photo

First impressions matter, so think of your photo as the first way you’re perceived virtually. Invest in yourself and get some professional headshots taken. (No selfies, no pictures with other people, and please, no wedding photos.) Allow your attire to reflect your field, and dress accordingly.

Headline

Your headline is a chance to reflect your skill set as a person, so take advantage of it. Think beyond your current position, and use your headline as an opportunity to communicate three vital attributes: your job, what you do, and your specialty. It’s your time to shine.

Summary

Think of your summary as your sales pitch, and more importantly, your hook. Your summary is your opportunity to introduce yourself to your reader and really make an impression. Make sure you’re sharing what sets you apart, your skillset, what motivates you. Make a compelling statement and entice your audience to want to keep reading more about you. 

Keywords

Search engines aren’t the only place where your keywords come into play, so make sure your LinkedIn profile has keywords reflecting the market you want to be in. Using keywords in your headline and summary will enable recruiters to find you when the time comes for you to look for your next gig. Use them wisely, and sparingly.

Congruence

It’s important to put your best foot forward and ensure you’re consistent in your paperwork. Make sure the way you present yourself online is accurate, and that your bio is an accurate demonstration of your work history. Be consistent, and as a result, you’ll find yourself with a lot less headaches trying to keep up with all of your different personas if you’re leveraging your experience. Your LinkedIn profile is your chance to list all of your experience, so spend less time embellishing, and more time listing your accomplishments.

Facts and figures

Just like you would on your resume, have the stats to back up your performance. Use metrics to stand out and prove your work, and demonstrate your proven record. You’ll be asked about your experience in the interview arena, so take this extra step to display all of your hard work. 

Call to action

Consider adding a call to action to your summary to optimize your LinkedIn. Are you ready to be hired? Invite recruiters to connect with you. Looking to network? State your career objectives. Give your audience a way to connect and move beyond what’s presented on your profile. You never know when it may benefit you.

Engage

The latest social media algorithms have proven engagement is essential for success online, and LinkedIn is no exception. Connect, connect, connect. Think of LinkedIn as an online networking event where you save the small talk for your computer screen, and take every opportunity to build your network. Your contacts are your most valuable asset, and with LinkedIn, the possibilities to meet others are endless.

Get Hired With These 5 Marketing Certifications

Simply put, digital marketing has changed the face of modern business across the globe. Most degrees are no longer the only deciding factors when hiring. In fact, sometimes they aren’t even prerequisites.

Today, employers are less focused on where you went to school and more interested in your experience and demonstrated ability.

So if you never graduated B-school, don’t be too worried. Marketing positions are constantly opening and the freelance opportunities are endless.

Certifications are an effective way to stay up to speed with your digital skills, make a great addition to your Linkedin profile, and each serves as experience and talking points for your resume. 

Whether you’re looking for a new gig, developing your own business, or on the search for a digital side hustle, here are five certifications to help you get hired and to sharpen your skills.

Google Ads

According to SEO Tribunal, Google is responsible for 96 percent of all smartphone search traffic and 94 percent of total organic traffic. 

Google Academy for Ads offers a free certification course, and will guide you step by step on how to implement successful campaigns for your business or for your clients. This platform is king considering most online purchases are still made in search before they’re made in social.

Hootsuite Social Marketing

Though Hootsuite has had some competition over the last few years as more social scheduling platforms have come on the market, they are still the first platform with the most credibility when it comes to scheduling social media.

Hootsuite’s certification exams do start at $200, but their social media certification is arguably the most well-rounded. Their course focuses on core strategies to develop your social media presence as a brand and will give you the foundational principles you need. 

Hubspot Inbound

Inbound marketing is an excellent strategy in the digital marketing world, and is essential to understand and implement – especially as a small business. Hubspot’s inbound certificate is free and focuses on fundamental marketing concepts that many of us tend to skip right through. This course builds an excellent foundation on how to engage your audience, target prospects, maintain a pipeline of leads, understand the buyer journey, and really know your audience.

Google Digital Marketing

Google’s Fundamentals of Digital Marketing Certificate is yet another free certification that lays a strong framework for almost every area within digital marketing. If you don’t have a marketing degree, this course covers just about everything you need to know in terms of building a digital marketing foundation. This course covers multiple platforms and strategies from email marketing to social media.

Facebook Blueprint

Social media has shifted more into a “pay-to-play” model, so unless you’ve got a strong personal brand and/or became an “influencer” before the market became saturated, you’ll want to consider Facebook advertising. Facebook’s certification is $150 and will get you up to speed to ensure you get the most value for your dollar. 

Instagram

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