LinkedIn

10 LinkedIn Templates to Make Messaging Simple

Sending formal messages on LinkedIn can come with anxiety. But LinkedIn messages don’t have to be as stressful as they may seem. In fact, here are 10 LinkedIn templates to make messaging your connections a breeze.

New Connection Invite

If you’re looking to reach out to someone new to expand your network, bridge the gap for the reason you’re connecting, and make your connection a bit more formal.

Hello Erin! Your name appeared in my network as someone I should connect with, so I wanted to reach out and introduce myself. I look forward to connecting and learning about your company, and how we may be able to help one another.

Regards, Chloe

Former Coworker

Your former coworkers can be beneficial not only as references but also as connections to land your dream job. Be sure to keep these connections intact.

Hi Matt! It’s hard to believe how much time has gone by since our time at Lilly in 2013. You always had such a positive disposition that made the office environment enjoyable and I hope you’re doing well. If you have the chance, I’d appreciate the opportunity to learn more about your new role in the SaaS industry.

Thanks, Chloe

A person who works at a prospective employer

Even though this approach may seem strange, you may just find a connection to help get your foot in the door at the company you’d like to work for. Try something like this:

Hi Jamie, I wanted to reach out because I noticed you work at Quip, and I have always heard rave reviews about the company culture and opportunities. Would you be open to chatting about your experience with the company?

Thanks, Chloe

Recruiter

There are plenty of them on LinkedIn, but sometimes reaching out to a recruiter can be intimidating. Get to the point, and try to find common ground if you’re able.

Good afternoon Jim, I came across your profile on the hiring and promotions hashtag and wanted to connect with you to discuss what it could look like to work together. With my marketing management background, I’d love to explore any opportunities you may have open and see if my experience may be a great fit. I look forward to speaking further.

Thanks, Chloe Anagnos

Colleague

Like coworkers, your colleagues from different areas of your professional life or in other organizations can help you make valuable connections.

Hey Tara, I’ve always enjoyed some of the projects we’ve worked on together in the past, and I’d love to learn more about what you’ve been up to recently. Let me know if there’s a time we can get together for coffee in the next few weeks to catch up!

Talk soon, Chloe

Networking Contact

Those who make the most out of networking events go into them ready to play the long game and continue building into those relationships over time. Be sure to keep up.

Hi Chad, I truly enjoyed speaking with you in regard to your work at Cummins last week. I look forward to the next Chamber event and would like to stay in touch.

Until next time, Chloe

Introduction

If your connection would like to be introduced to someone within your network, share the wealth and briefly introduce them. After all, you may need them to return the favor.

Hi Andy, my colleague Sarah is a brilliant manager and considering your sales development experience and her drive to find explore similar opportunities, I wanted to make sure I connected you both.

Best, Chloe

Reference

And when the time comes for you to take your turn being introduced by one of your connections to a secondary connection, you can use the prompt below.

Hello Jane, I noticed you are connected to James Hendricks, who is an account executive at a company I’m very interested in learning more about. Would you mind briefly introducing us?

Regards, Chloe

Someone who had a job you want

Though it may seem unorthodox, don’t be afraid to reach out to people you find who worked for your former company or in a position you may want. They could be more open than you think.

Hi Amy, I noticed that you’re also a connection of Bryce’s. He and I worked together at Salesforce for quite some time. I noticed that you used to work at Roche, and I’m wondering if you could give me some advice on the company culture, and share any feedback you may have had about your experience there. Is there a time at your convenience we could chat briefly?

Regards, Chloe

Someone to potentially hire

If you’re beginning to freelance or develop your own company, you’ll likely find better talent on LinkedIn than Fiverr. Though LinkedIn professionals may come at a higher price, asking can’t hurt.

Hi Andrea, I wanted to connect with you on the recent project you did for Chic Boutique. Your marketing campaign strategy was excellent, and I would love to chat with you in regard to hiring you for a project of the same nature. If you are interested, let me know when you’re available for a brief phone call.

Best, Chloe

How to Make LinkedIn Connections Without Being Creepy

LinkedIn has made networking, connecting with your dream employer, and finding new clients easier than ever before. But you only get one shot at a first impression, and unfortunately, most people miss the mark.

And in the digital world where you may never meet a connection in person, that first impression may be the only chance to connect with someone.

It’s safe to say there’s a little bit of pressure here, but knowing LinkedIn etiquette makes it even easier to reach out to new contacts when you’re new to the game. With that in mind, here’s how to make connections on LinkedIn without being creepy.

Make sure your profile is up to date

Before you start reaching out, make sure your LinkedIn profile is optimized so that you’re making a great first impression. Update your professional headshot, work experience, summary, and headline before reaching out.

Research your target

Before you engage with strangers, know a little bit about precisely who you would like to connect with. What company do they work for? What position are they in? What can you find about them on Facebook? Look for any personal connections or common experiences you can note that may come in handy – just don’t take it too far.

Briefly introduce yourself to new contacts

Though some may recommend skipping this step entirely, a quick salute to your name and profession may bring light to the reason for your inquiry. You wouldn’t just get right to your pitch at a networking event without a formal introduction, would you? (If so, you should read this.)

Get to the point

Be sure to share your intent in the first message you send, because you may not have another. Beyond that, no one appreciates the suspense of the dreaded words “can we talk?” without knowing the purpose behind the conversation. Briefly and concisely state your purpose for connecting in two short sentences or less.

Ask a question for the next step

Instead of ending your message with a “thank you” or “I look forward to hearing from you,” end your message asking if you can email them or if they have time for a 15-minute call the following week.

Asking a question will more likely enable you to receive a reply.

Making connections on LinkedIn may just help lead you to a new position, new hire, or new client.

Don’t feel overwhelmed, and follow these simple steps to get started connecting with people online.

8 Steps to a Successful Resume

With the rise of platforms like LinkedIn, who you are on paper still matters in the modern workforce.

Though there’s a temptation to be ahead of the curve and innovate your resume into something new, it brings a risk. According to The Balance Careers, most employers still prefer a traditional resume. So unless you’re chasing after a niche market, it pays (literally) to play it safe.

That being said, here are 8 steps to build a successful resume.

Get it all out on paper

Templates, wording, and formatting will come – but lose all the extra jargon you think you should include, and start with the basics.  Begin listing all of your experience from beginning to end on paper and keep it in a running document. Whether your experience is from your first job to or even a  volunteer gig, take some time to get it all out there. Give yourself a few hours to be thorough and consider breaking up this step from the process to make sure you’ve got it all down.

Start refining

Based on the above exercise, begin to refine and narrow your job experience. What’s most relevant? What is most applicable to your career? Start tweaking the words that you use, and refining the type of content you’ll include on your resume. Pay closer attention to the specific words you use, and ensure that your current positions are listed in the present tense. Double check that your past experiences are listed in past tense with active words as well.

Start creating your resume with your end goal in mind

At this point, you’ve graduated to the point where you can start creating your resume. Again, instead of using a template, create another word document. This time, start adding your relevant experience but be prepared to keep it all at a page. Add your name and contact information as a header, but begin to focus on the body of what you’ll include. Allow your career objectives to be the guiding force while developing your resume.

Skip the fluff

Your resume is your highlight reel, so leave the filler for LinkedIn. Include the experiences that are most relevant to your career objectives, because, at this point, every word counts. Filler, additional verbs, and social media handles only detract from the point you are trying to make; that you’re qualified for the position you are applying for. 

Hold on to your personal information closely

Speaking of your social media handles, ensure that they, along with your photos and address, are NOT listed on your resume. Though this information may be required for your online application, you shouldn’t include it here.

Not only does this information occupy unnecessary space, but it may also allow for discrimination. Be tactful in what you do and don’t share.

Your references are your friend as well, so wait to give them out to your prospective employer. To suffice, have some colleagues recommend you on LinkedIn to help demonstrate your ability.

Stick to the basics

Keep your resume clear, transparent, and simple. Any “filler” can be added on LinkedIn, where your profile can tell a more visual story. Again, your page and word count matter.

Though the world is progressing, a simple, clean, one-page resume is still preferred. Keep it simple, and maximize your space. Don’t get too caught up in your template type or font of choice, just keep everything clean and simple.

Think outside the box

Just because a resume template says you should include a given section on your resume does not mean you are required to do so. Do you have more relevant work experience than you do skills for a given position? Leave your skills on LinkedIn, and invite your connections to endorse you there. Break the mold, and include the most accurate information you see as fit for your field.

Be authentic

Don’t change every single keyword on your resume to get a job. There is a time and place to tailor your resume and include certain experiences (and omit others) if you’re switching fields, but be mindful of how you present yourself. Be consistent everywhere you go.

Be yourself, and your resume will speak volumes.

How to Optimize Your LinkedIn Profile

Whether you’re on the hunt for a new position or looking to diversify your skill set, your LinkedIn profile is the key to staying relevant and connected.

Instead of letting yours become outdated, be proactive to make sure your profile is always up to par to make sure you don’t miss out on potential opportunities.

Ready to start? Be sure to update these key factors to make sure your profile remains relevant.

Your profile photo

First impressions matter, so think of your photo as the first way you’re perceived virtually. Invest in yourself and get some professional headshots taken. (No selfies, no pictures with other people, and please, no wedding photos.) Allow your attire to reflect your field, and dress accordingly.

Headline

Your headline is a chance to reflect your skill set as a person, so take advantage of it. Think beyond your current position, and use your headline as an opportunity to communicate three vital attributes: your job, what you do, and your specialty. It’s your time to shine.

Summary

Think of your summary as your sales pitch, and more importantly, your hook. Your summary is your opportunity to introduce yourself to your reader and really make an impression. Make sure you’re sharing what sets you apart, your skillset, what motivates you. Make a compelling statement and entice your audience to want to keep reading more about you. 

Keywords

Search engines aren’t the only place where your keywords come into play, so make sure your LinkedIn profile has keywords reflecting the market you want to be in. Using keywords in your headline and summary will enable recruiters to find you when the time comes for you to look for your next gig. Use them wisely, and sparingly.

Congruence

It’s important to put your best foot forward and ensure you’re consistent in your paperwork. Make sure the way you present yourself online is accurate, and that your bio is an accurate demonstration of your work history. Be consistent, and as a result, you’ll find yourself with a lot less headaches trying to keep up with all of your different personas if you’re leveraging your experience. Your LinkedIn profile is your chance to list all of your experience, so spend less time embellishing, and more time listing your accomplishments.

Facts and figures

Just like you would on your resume, have the stats to back up your performance. Use metrics to stand out and prove your work, and demonstrate your proven record. You’ll be asked about your experience in the interview arena, so take this extra step to display all of your hard work. 

Call to action

Consider adding a call to action to your summary to optimize your LinkedIn. Are you ready to be hired? Invite recruiters to connect with you. Looking to network? State your career objectives. Give your audience a way to connect and move beyond what’s presented on your profile. You never know when it may benefit you.

Engage

The latest social media algorithms have proven engagement is essential for success online, and LinkedIn is no exception. Connect, connect, connect. Think of LinkedIn as an online networking event where you save the small talk for your computer screen, and take every opportunity to build your network. Your contacts are your most valuable asset, and with LinkedIn, the possibilities to meet others are endless.

Get Hired With These 5 Marketing Certifications

Simply put, digital marketing has changed the face of modern business across the globe. Most degrees are no longer the only deciding factors when hiring. In fact, sometimes they aren’t even prerequisites.

Today, employers are less focused on where you went to school and more interested in your experience and demonstrated ability.

So if you never graduated B-school, don’t be too worried. Marketing positions are constantly opening and the freelance opportunities are endless.

Certifications are an effective way to stay up to speed with your digital skills, make a great addition to your Linkedin profile, and each serves as experience and talking points for your resume. 

Whether you’re looking for a new gig, developing your own business, or on the search for a digital side hustle, here are five certifications to help you get hired and to sharpen your skills.

Google Ads

According to SEO Tribunal, Google is responsible for 96 percent of all smartphone search traffic and 94 percent of total organic traffic. 

Google Academy for Ads offers a free certification course, and will guide you step by step on how to implement successful campaigns for your business or for your clients. This platform is king considering most online purchases are still made in search before they’re made in social.

Hootsuite Social Marketing

Though Hootsuite has had some competition over the last few years as more social scheduling platforms have come on the market, they are still the first platform with the most credibility when it comes to scheduling social media.

Hootsuite’s certification exams do start at $200, but their social media certification is arguably the most well-rounded. Their course focuses on core strategies to develop your social media presence as a brand and will give you the foundational principles you need. 

Hubspot Inbound

Inbound marketing is an excellent strategy in the digital marketing world, and is essential to understand and implement – especially as a small business. Hubspot’s inbound certificate is free and focuses on fundamental marketing concepts that many of us tend to skip right through. This course builds an excellent foundation on how to engage your audience, target prospects, maintain a pipeline of leads, understand the buyer journey, and really know your audience.

Google Digital Marketing

Google’s Fundamentals of Digital Marketing Certificate is yet another free certification that lays a strong framework for almost every area within digital marketing. If you don’t have a marketing degree, this course covers just about everything you need to know in terms of building a digital marketing foundation. This course covers multiple platforms and strategies from email marketing to social media.

Facebook Blueprint

Social media has shifted more into a “pay-to-play” model, so unless you’ve got a strong personal brand and/or became an “influencer” before the market became saturated, you’ll want to consider Facebook advertising. Facebook’s certification is $150 and will get you up to speed to ensure you get the most value for your dollar. 

Instagram

  • "You should dye your hair."⠀
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"I hear Americans get drugged."⠀
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"Are there terrorists?"⠀
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I've stayed in a lot of places that are considered "dangerous" and these are the comments/questions I get the most. ⠀
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My response is always the same.⠀
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Altering my appearance to "blend in" is silly and not all parts of Central & South America or the Middle East are dangerous. In Israel, you're going to see soldiers with machine guns in public places. Expect to see the same in most of Latin America outside of resorts. ⠀
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If you're looking for trouble you're bound to find it, regardless of location. (And as a writer who covers oppressive/corrupt governments, I know I'm not always going to be the most welcome wherever I go.)⠀
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But, I choose not to live in fear. ⠀
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(#TBT to these crystal clear waters in the Dominican Republic)
  • Drunk or just drunk in love?? 🥂😅🧐
  • With #BlackFriday quickly approaching, be cautious about ads featuring "cheap flights" or "great vacation deals." If something seems too good to be true, it usually is. ⠀
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If you're looking to book your 2020 travel soon, have an idea of standard ticket prices as you search. ⠀
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For example, I’m not impressed by round trips to New York from Europe for $500+ when I know that I can probably find something cheaper from Chicago without having to use my flight points or spend the time to get from Indianapolis to NYC.⠀
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The way I see it, round trips from the Midwest to major cities in Europe like London, Paris, or Zurich are reasonable if priced $400-$600. It’s an incredible deal if you can find a round trip like this for $400 or less.⠀
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One ways to Europe from New York are reasonable for $200-$300 but are especially good deals if you can get them for $200 or less.⠀
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And any flight from the Midwest or East Coast to Asia for $1,000 or less is always a great deal IF they are nonstop or have one short layover.⠀
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Read more about how I buy cheap plane tickets #ontheblog ⠀
(Oh and I booked Colombia 🇨🇴 Send your recommendations my way!)
  • Hey, @kylepierce17 can we just get married next weekend? I’ll see what our priest has going on. #307DaysToGo 😆
  • #TenYearChallenge (Closer to 9 years apart, though.) Same hair cut, same desire to wear all black, SAME PIECE OF HAIR THAT STICKS TO THE SIDE!, better eyebrows! 🤔🤣
  • An honest review of camel milk: the series. 🐫 SWIPE 😂
  • I went with a bare face to TWO meetings this morning?! I’ve always struggled with my skin and finding a good dermatologist, skincare from @the_lassi_indpls, and @michianamicroblading have been instrumental in taking care of acne and scarring from my teenage years + thin and frail brows. Plus moisturizing. And drinking water. And washing my hands before I touch my face. And wearing sunscreen. #AsSheIs
  • One of the biggest reasons why Americans don’t travel abroad – other than not having a passport – is the cost of airfare. Rising taxes, hidden fees, and baggage add-ons don’t help, but if you can manage to travel only with a carryon and during the offseason, then it IS possible to travel frugally. ⠀
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My roundtrip from Cincinnati to Iceland? $300⠀
Chicago to Paris? Close to $350⠀
One way from JFK to London? $290 ⠀
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I don’t usually travel outside of the U.S. during Q4 (because it’s expensive) but I’ve got Colombia, Peru, Iceland again, and wherever we decide to go on our honeymoon on my list for 2020. I’ve written a list of the biggest ways I save money on plane tickets #ontheblog. ⠀
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Where do you want to go in 2020?
  • *me, looking to find something witty to say about the time change; really it’s all a racket by the federal government*🇨🇭photo taken during my trip to Switzerland this past spring with an overpriced latte
  • Damn what a month. 4+ AIER titles on Amazon, wedding planning in full swing, clients served, and my article reprinted by @entrepreneur!? Like what!? 😳 
You CAN turn your passion into your dream career. It’s not easy but the adventure is worth it. ❤️ Read the full article at the #linkinbio
  • Five years ago & a lifetime to go. #PerfectlyPierce ❤️
  • Wishing I had more photos of me with camels so I could post one every hump day (Wednesday.) This fella loves Kit Kat bars, giving kisses (he had some nasty breath tho 🤢), AND he sports a nose ring.

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