“If You Always Do What You’ve Always Done, You’ll Always Get What You’ve Always Got.” ~ Henry Ford.
There exists absolutely no evidence that this adage is not 100% true, scientifically or otherwise. But for a few variances that may well be minute, if you continue along the same trajectory that you always have, then the direction you are traveling in will be exactly where you’ve always been heading towards.
If that’s working for you, then great – if it ain’t broke, don’t fix it, right?
Wrong. Here’s why.
You don’t have to be a major conglomerate in order to take advantage of the same strategies that make multinationals successful. There are certain strategies and operational points of view that are relevant and real regardless of how big your business is.
This means, that even if you’re an owner-operator consulting firm, or you have a small-medium sized business, there are principles from the ‘big boys’ that you can use to keep your edge sharp and at the forefront of your competition.
Remember – the only constant changes. Now you can choose to be subjected to it, or drive it.
SEGMENTING YOUR CUSTOMERS
Before you can understand how to refresh some of your existing marketing campaigns or plans, you first need to take a fresh look at your clients and understand what markets they are operating in. This is important because there may well be some intersectionality in places where you may yet be able to generate further revenue or growth opportunities.
Once you have your customers in places where you’re able to make sense of who they are and what they do (don’t take it for granted that you or your business managers should know this already – life happens), you will know how to approach your refreshed marketing plan.
Now you can begin to develop marketing campaigns that are going to make sense for your clients and will stand the biggest chance of being noticed and picked up on by new clients too. Remember that what works for your client in their segment, is likely going to work for their competitors – and no law says you can’t work for them too.
KEEP YOUR ONLINE PRESENCE RELEVANT & FRESH
This cannot be stressed enough and you’ll never hear the end of it, but keeping your content fresh, your SEO on point (you’ll need a company that specializes in SEO Services if you can’t do this yourself because you need to get this right), and ensuring that all the moving parts of your websites, back-office logistics and sales are all working the way they should be. This isn’t just good for your business efficiency, but it also offers your clients the opportunity to see how it should be done.
So, take a fresh look at your online presence, get it done as near to perfection as possible – and then start working on your clients. They may not know that they need you at all – at when they see how you do it – well, that’s gold right there.