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Get Hired With These 5 Marketing Certifications

Simply put, digital marketing has changed the face of modern business across the globe. Most degrees are no longer the only deciding factors when hiring. In fact, sometimes they aren’t even prerequisites.

Today, employers are less focused on where you went to school and more interested in your experience and demonstrated ability.

So if you never graduated B-school, don’t be too worried. Marketing positions are constantly opening and the freelance opportunities are endless.

Certifications are an effective way to stay up to speed with your digital skills, make a great addition to your Linkedin profile, and each serves as experience and talking points for your resume. 

Whether you’re looking for a new gig, developing your own business, or on the search for a digital side hustle, here are five certifications to help you get hired and to sharpen your skills.

Google Ads

According to SEO Tribunal, Google is responsible for 96 percent of all smartphone search traffic and 94 percent of total organic traffic. 

Google Academy for Ads offers a free certification course, and will guide you step by step on how to implement successful campaigns for your business or for your clients. This platform is king considering most online purchases are still made in search before they’re made in social.

Hootsuite Social Marketing

Though Hootsuite has had some competition over the last few years as more social scheduling platforms have come on the market, they are still the first platform with the most credibility when it comes to scheduling social media.

Hootsuite’s certification exams do start at $200, but their social media certification is arguably the most well-rounded. Their course focuses on core strategies to develop your social media presence as a brand and will give you the foundational principles you need. 

Hubspot Inbound

Inbound marketing is an excellent strategy in the digital marketing world, and is essential to understand and implement – especially as a small business. Hubspot’s inbound certificate is free and focuses on fundamental marketing concepts that many of us tend to skip right through. This course builds an excellent foundation on how to engage your audience, target prospects, maintain a pipeline of leads, understand the buyer journey, and really know your audience.

Google Digital Marketing

Google’s Fundamentals of Digital Marketing Certificate is yet another free certification that lays a strong framework for almost every area within digital marketing. If you don’t have a marketing degree, this course covers just about everything you need to know in terms of building a digital marketing foundation. This course covers multiple platforms and strategies from email marketing to social media.

Facebook Blueprint

Social media has shifted more into a “pay-to-play” model, so unless you’ve got a strong personal brand and/or became an “influencer” before the market became saturated, you’ll want to consider Facebook advertising. Facebook’s certification is $150 and will get you up to speed to ensure you get the most value for your dollar. 

Google: EU Regulators May Censor the Internet With Copyright Rule

The European Union voted for a sweeping piece of legislation that will change the internet as users on the Continent know it. But as European Parliament members discuss the directive’s final wording, Google took the opportunity to issue a warning so users would better understand what this new legislation could do.

According to Google, the directive could completely wipe the internet clean.

Because the Copyright Directive gives news publishers the right to charge for search engines to use snippets of their stories, Google can’t show snippets without purchasing licenses. So if the rule goes into effect, European users may end up searching for something online, only to find nothing but an empty search-results page. After all, Google would much rather omit snippets than pay for licenses to show results from every single publisher.

Another potential result of this type of law is that Google may end up distorting the results users get simply because it would prefer to pay big publishers for their content. This means that independent and smaller publishers would be completely silenced.

As the company’s VP of news, Richard Gingras, wrote recently, this would put Google in the position of picking winners and losers.

“Online services, some of which generate no revenue (for instance, Google News) would have to make choices about which publishers they’d do deals with,” Gingras wrote. “Presently, more than 80,000 news publishers around the world can show up in Google News, but Article 11 would sharply reduce that number.”

If anything, this piece of news should send chills down the spine of anyone who takes freedom of speech seriously.

But this new rule would not only menace people seeking different narratives when it comes to the news, but it would also be a problem for businesses.

To marketing professionals in Europe, the Copyright Directive would severely impact their ability to help clients reach their audience. In an age when everyone uses search engines to find service providers or to consume news, European business would be in grave danger.

Leave the Internet Alone

With the European Parliament, Commission, and Council holding closed-door meetings to finalize the bill’s wording, activists are urging Europeans who are worried about their freedom of speech to pressure their representatives to take a stand against the Copyright Directive.

As explained by The Verge, if the European Council passes the legislation on Jan. 18, the final negotiation between the parliament and council will take place on Jan. 21, pushing the final vote to March. By 2021, the directive would then have to be implemented as law by all EU nations. Thankfully, activism prompted by the strong criticism the bill received is helping to change the narrative, and EU members are starting to voice their opposition to the bill.

As the Electronic Frontier Foundation explained, over 4 million Europeans signed a petition against the Copyright Directive’s censorship of independent news outlets. With European leaders in the entertainment, news, and sports industries also joining the fight against the bill, the message is clear: leave the internet alone.

The European Union has long ignored what people want, by imposing rules that have alienated European citizens. With the discontent only growing, we could soon witness a major change in how Europeans see the union and its power over them. And the idea of Brexit could soon spread across the Continent.

One thing is for sure: European states would be free to set their own rules if there wasn’t a European Union. And it’s because power would be decentralized that people’s freedom, especially on the internet, would be better protected.

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