Simply stated, a meta tag is a snippet of text injected on your website to boost your SEO.
Essentially, meta tags are your opportunity as a content curator to describe what your content is about for the search engines, so you can allow your content to be more widely seen.
So, how do you create meta tags that ultimately enable us to achieve a higher ranking, and allow our content to be more widely seen? Here’s a quick guide on where to start.
Write Google-worthy meta tags
Though other search engines like Bing are significant, Google is still king. Focus on writing descriptions that are worthy of the platform. What do you want to communicate about your page in 150-160 characters or less? What keywords need to be present?
Note that in some cases, Google won’t display your meta description at all, and in many other cases, Google will only display a small portion of your description. Choose your words wisely so that no matter what is published as your description, it accurately depicts your work, and boosts your ranking.
Meta tags need to be unique
For starters, duplicating your meta descriptions is an absolute no-no. Right along with keyword stuffing, this sends the message to the search engine that the page is a duplicate, or that maybe you do have too many keywords and are just trying to use them to rank.
Try using schema markup, or creating rich snippets of relevant text, in your descriptions. Include ideas like customer ratings, reviews or product descriptions on a given page to start.
Think about your keywords
Keywords matter. Even if every other description or piece of content was taken away, your audience should be able to understand the basis of your website based on keywords alone. Because of keyword stuffing, keywords won’t affect your ranking as much as in previous years, but based on clarity for your audience and attracting your target market, they are still extremely relevant.
Title tags are relevant
In short, a title tag names your site. The meta tag, or meta description, does just that: it describes your website. Your title tag perhaps has the most important impact on your SEO ranking, and so for chloeanagnos.com most people will search for “Chloe Anagnos,” considering it is a personal brand. Therefore, a title tag is formed.
Most people will stop after the above steps are completed, but the most success you’ll have with your SEO ranking is by paying attention to your data over time.
Remember, ranking doesn’t happen overnight, and just like your workout routine, you’ll see performance if you are consistent over time. Every month or so you should be revisiting your data to see if your ranking has improved, and if your pages are being clicked directly from the search engine. Use a tool like Google Search Console, Google analytics, or your website’s built in analytics to monitor your performance and make adjustments as needed.