copy Archives - Chloe Anagnos

Key Components of Effective Marketing Communication

February 3, 2021 · In: Marketing, Remote Work

In the world of business, marketing is universally acknowledged to be one of the essential exercises and skillsets required in order to ensure professional success, get goods and services sold, and even maintain a decent professional reputation.

Ultimately, while the specifics of marketing will vary dramatically based on whether the field in question is CFD trading, retail, or any number of other things, there are always going to be certain core marketing principles that remain consistently relevant.

And, of course, successful marketing is – in and of itself – all a matter of effective communication.

Here are a few key components of effective marketing communication.

Understand the dilemma the client is facing, and describe how you can help them deal with it

Sometimes, when trying to sell a prospective customer or client on the benefits of a product or service, people get bogged down in technical details as a means of trying to convey as much unique information as possible, as quickly as possible.

Bombarding the prospect with a bunch of jargon and a broad range of specifications tends to completely miss the point, however.

When all is said and done, people don’t make purchasing decisions because of these criteria, but because of an underlying dilemma or need that these criteria may be seen to solve or address.

Effective marketing communication, therefore, relies first and foremost on being able to identify and understand the particular dilemma the client is facing and then describing how you can help them deal with it, using your services or goods.

Emphasize authenticity and sincerity, not just the appearance of those things

We live in a time that is absolutely saturated with marketing materials, marketing campaigns, and promotional content of all sorts.

One of the consequences of this is that the general public is savvier than ever before to the “standard practices” employed by marketers, while also being quite jaded to many of those practices, too.

What people increasingly look for with regards to marketing is genuine authenticity and sincerity. Companies who seem to be legitimately passionate about what they are doing, and whose marketing materials are not calculated to be manipulative, but are fun, informative, and communicative, are what people gravitate towards.

For effective marketing communications, emphasize authenticity and sincerity, and not just the appearance of those things either. To the best of your ability, be authentic and sincere.

Communicate as simply as possible, and utilize visuals as well as text

The more complex your marketing communications, and the more points you try to simultaneously address, the higher the likelihood that your message will be lost and that the person who is receiving the communication will essentially “tune out.”

To market effectively, you want your marketing communications to be as straightforward and “punchy” as possible. You want to get straight to the heart of the subject rather than beating around the bush.

One great way of achieving this is to utilize effective visuals as well as text. As the saying goes, “a picture is worth a thousand words.”

Image credit: Pixabay CC0 License

How to Become a Better Writer

October 1, 2020 · In: Marketing, Remote Work

For many, writing consistent, quality content can become challenging over time. But despite the challenge, writing is still an essential form of communication used on a daily basis, from texting, sending emails, and even writing the perfect captions for social media. Despite your reason for growth, here are 8 ways to improve your writing skills in any capacity.

Be clear

Clear writing focuses on communicating one message in a way that is simple. Good writing is clear thinking on paper that is logical, specific, and easy to follow. Focus on relaying ideas in a way that is systematic and easy to understand.

Avoid fluff

Quality writing focuses on using words that must earn their place on the page. Instead of trying to write lengthy text, be sure to avoid filler words, such as that, just, really, or very. Unnecessary words take up space and taint the intended message.

Write before you edit

Though you may be tempted to modify your writing during the actual process, your best content comes when you write freely. Instead of attempting to correct mistakes at the moment, first focus on communicating your ideas in fullness to stay on track, and edit later.

Write daily

Getting in the practice of writing every day can significantly strengthen the way you write, and help you build a consistent habit. Set aside time to grow in your craft, even if only journaling for 5 minutes or writing a lengthy note in your phone

Read daily

The more you read, the more familiar you enrich your vocabulary, absorb different sentence structures, and produce quality content. Make reading a daily discipline to learn from the writing styles of others, and implement them in your own work.

Exercise daily

Though exercise isn’t directly correlated to writing – moving your body for 15 minutes a day can reap a multitude of benefits. Exercise is proven to release endorphins that improve your mood, decrease anxiety – and even increase your creativity.

Write down new ideas

No matter what the idea, jot down notes of any new creative thoughts that come your way, and get in the practice of recording them. When those thoughts continue to linger, continue to write them down – you never know where the story may lead!

Write first thing

In a consumerist society, we are bombarded by hundreds of messages on a daily basis from text messages, ads, and threads of emails in both our personal and professional inboxes. Create before you consume, and allow yourself to write in a way that’s unfiltered and without distraction.

Though writing takes skill, developing the discipline to put your writing into practice will drastically improve your ability over time. Instead of taking shortcuts, put in the hard work to grow your writing ability, knowing it will carry you throughout your entire career and life.

Anagnos Recognized As A Top Email Marketing Influencer of 2018

January 30, 2019 · In: Marketing

Chloe Anagnos was recently recognized by FitSmallBusiness.com as one of the top email marketing influencers of 2018.

“We’ve scouted the web for email marketing influencers with a robust social media presence and put together the list below of the top Email Marketing Influencers of 2018.

Our goal for this list is to present helpful email marketing tips right from the experts themselves. We found that the influencers listed have outstanding credentials, expertise, and skills pertaining to the email marketing industry, as well as an impressive quantity of social media followers.”

Chloe Anagnos

What is your top email marketing tip?

Investing in skilled copywriters will elevate your email program, re-engage lapsed users, and potentially increase conversions. Users don’t usually sign up for an email program to give money; they sign up because they are interested in learning more about the product, campaign, or organization. Give the user what they want and write engaging copy that helps further your cause.

Chloe Anagnos is a professional writer, digital content creator, and email marketer. Her work has been the subject of articles on the FOX News, USA Today, CNN Money, WIRED, and The Epoch Times websites.