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Affiliate marketing is an excellent opportunity to generate additional revenue, specifically from products or services you’re passionate about.

In essence, affiliate marketing allows you to earn a small commission for recommending products you love to friends, family, and larger audiences. Typically, a person becomes an affiliate through a business by either applying or reaching out and receives a special link to direct all prospective purchasers. Once a purchase is made, the affiliate makes a commission.

Different from multi-level marketing, there is no incentive or pyramid structure to limit your earnings or one specific type of product you must sell. Though some may argue that it takes a certain follower account or industry to make an income, even having a small blog can allow you to start generating passive income through this method.

Create a website

The first step to generating traffic to gear toward specific products or services is by creating a website. Create a brand based on a specific audience and provide content like photos, a blog, a podcast, etc, that can help you promote products or services.

Find products you love

Begin to search for products that are not only relevant to the type of media you create. Search for products you truly love and enjoy. Choose products and services you have experience with and that improve your quality of life.

Initiate successful partnerships

An affiliate partnership ensures that both the affiliate and brand are benefitting from an agreed upon arrangement. Though starting out this may be a bit of a challenge, there are plenty of existing companies that have not yet created an affiliate program. If you have a local small business you frequent, consider it as an opportunity to develop a partnership.

Consider Amazon Affiliates

One of the original affiliate programs in existence, Amazon does offer an affiliate program with up to 10% commission. What’s great about this program is that it’s free to join and because Amazon is universal, there’s truly a product for every niche interest.

It’s easy to sign up, so begin to look for opportunities with this platform.

Use Pinterest, Facebook Ads, and Email Marketing to build your list

These marketing tactics ultimately will be the foundation for building your online audience. Based on the product or service you plan to offer, research which platforms your target audience spends the most time on, and create content for them there.

Creating and maintaining an email list is one of the most effective ways to continue to keep customers in the door.

Digital marketing is constantly evolving. There is no “secret sauce” to an awesome digital strategy – it’s about constantly learning, tinkering, and innovating as technology changes.

As social media algorithms change and clients want more, it’s important to be even more creative in order to help brands grow.

Chatbots are the future.

As society becomes more and more instantly gratified, chatbots are a must in your strategy. Chatbots make customer gratification instantaneous and offer real-time chatting options. That way your clients are never left wondering about your products or services.

In fact, Facebook has integrated a chat feature that automatically loads recent chat history between the person and your business. It enables you to continue the conversation even after customers have left your webpage.

If you’re not great at video, hire someone.

Seventy-two percent of businesses say that video has improved their online conversion rates, so there’s no reason to leave out video content in your marketing strategy. Take advantage of live video platforms on Facebook and Instagram to show behind the scenes glimpses of your business to build trust and engagement with your brand.

USG is your friend.

USG, or user-generated content, can and should be your best friend. It’s a win for your ideal audience to have their content featured by your company, and it’s a win for YOU to utilize content generated by your target audience. Think of it as an instant referral that builds community and trust within your ideal client. If you don’t have user-generated content flooding in already, consider reaching out to your clients to feature them for photo credit.

Be authentic.

Audiences are desperate for brands to keep it real and they want to be communicated with directly. The days of overly curated content are over and transparency is at the forefront of modern marketing strategies. Find ways to ensure you’re not over-filtering every piece of content you pump out and leave room for the imperfections.

Engage with your audience.

High follower counts on vanity platforms like Instagram and Twitter don’t neccessarily help potential customers trust your brand. In fact, a high follower count on a platform with a low engagement rate can be a red flag that brands are buying followers just to boost their egos – which is a huge marketing no-no.

Try to respond to as many comments and direct messages as possible on these platforms to engage with your audience and build trust.