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5 Marketing Trends to Implement in 2019

Digital marketing is constantly evolving. There is no “secret sauce” to an awesome digital strategy – it’s about constantly learning, tinkering, and innovating as technology changes.

As social media algorithms change and clients want more, it’s important to be even more creative in order to help brands grow.

Chatbots are the future.

As society becomes more and more instantly gratified, chatbots are a must in your strategy. Chatbots make customer gratification instantaneous and offer real-time chatting options. That way your clients are never left wondering about your products or services.

In fact, Facebook has integrated a chat feature that automatically loads recent chat history between the person and your business. It enables you to continue the conversation even after customers have left your webpage.

If you’re not great at video, hire someone.

Seventy-two percent of businesses say that video has improved their online conversion rates, so there’s no reason to leave out video content in your marketing strategy. Take advantage of live video platforms on Facebook and Instagram to show behind the scenes glimpses of your business to build trust and engagement with your brand.

USG is your friend.  

USG, or user-generated content, can and should be your best friend. It’s a win for your ideal audience to have their content featured by your company, and it’s a win for YOU to utilize content generated by your target audience. Think of it as an instant referral that builds community and trust within your ideal client. If you don’t have user-generated content flooding in already, consider reaching out to your clients to feature them for photo credit.

Be authentic.

Audiences are desperate for brands to keep it real and they want to be communicated with directly. The days of overly curated content are over and transparency is at the forefront of modern marketing strategies. Find ways to ensure you’re not over-filtering every piece of content you pump out and leave room for the imperfections.

Engage with your audience.  

High follower counts on vanity platforms like Instagram and Twitter don’t neccessarily help potential customers trust your brand. In fact, a high follower count on a platform with a low engagement rate can be a red flag that brands are buying followers just to boost their egos – which is a huge marketing no-no.

Try to respond to as many comments and direct messages as possible on these platforms to engage with your audience and build trust.

Instagram

  • "You should dye your hair."⠀
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"I hear Americans get drugged."⠀
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"Are there terrorists?"⠀
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I've stayed in a lot of places that are considered "dangerous" and these are the comments/questions I get the most. ⠀
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My response is always the same.⠀
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Altering my appearance to "blend in" is silly and not all parts of Central & South America or the Middle East are dangerous. In Israel, you're going to see soldiers with machine guns in public places. Expect to see the same in most of Latin America outside of resorts. ⠀
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If you're looking for trouble you're bound to find it, regardless of location. (And as a writer who covers oppressive/corrupt governments, I know I'm not always going to be the most welcome wherever I go.)⠀
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But, I choose not to live in fear. ⠀
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(#TBT to these crystal clear waters in the Dominican Republic)
  • Drunk or just drunk in love?? 🥂😅🧐
  • With #BlackFriday quickly approaching, be cautious about ads featuring "cheap flights" or "great vacation deals." If something seems too good to be true, it usually is. ⠀
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If you're looking to book your 2020 travel soon, have an idea of standard ticket prices as you search. ⠀
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For example, I’m not impressed by round trips to New York from Europe for $500+ when I know that I can probably find something cheaper from Chicago without having to use my flight points or spend the time to get from Indianapolis to NYC.⠀
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The way I see it, round trips from the Midwest to major cities in Europe like London, Paris, or Zurich are reasonable if priced $400-$600. It’s an incredible deal if you can find a round trip like this for $400 or less.⠀
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One ways to Europe from New York are reasonable for $200-$300 but are especially good deals if you can get them for $200 or less.⠀
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And any flight from the Midwest or East Coast to Asia for $1,000 or less is always a great deal IF they are nonstop or have one short layover.⠀
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Read more about how I buy cheap plane tickets #ontheblog ⠀
(Oh and I booked Colombia 🇨🇴 Send your recommendations my way!)
  • Hey, @kylepierce17 can we just get married next weekend? I’ll see what our priest has going on. #307DaysToGo 😆
  • #TenYearChallenge (Closer to 9 years apart, though.) Same hair cut, same desire to wear all black, SAME PIECE OF HAIR THAT STICKS TO THE SIDE!, better eyebrows! 🤔🤣
  • An honest review of camel milk: the series. 🐫 SWIPE 😂
  • I went with a bare face to TWO meetings this morning?! I’ve always struggled with my skin and finding a good dermatologist, skincare from @the_lassi_indpls, and @michianamicroblading have been instrumental in taking care of acne and scarring from my teenage years + thin and frail brows. Plus moisturizing. And drinking water. And washing my hands before I touch my face. And wearing sunscreen. #AsSheIs
  • One of the biggest reasons why Americans don’t travel abroad – other than not having a passport – is the cost of airfare. Rising taxes, hidden fees, and baggage add-ons don’t help, but if you can manage to travel only with a carryon and during the offseason, then it IS possible to travel frugally. ⠀
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My roundtrip from Cincinnati to Iceland? $300⠀
Chicago to Paris? Close to $350⠀
One way from JFK to London? $290 ⠀
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I don’t usually travel outside of the U.S. during Q4 (because it’s expensive) but I’ve got Colombia, Peru, Iceland again, and wherever we decide to go on our honeymoon on my list for 2020. I’ve written a list of the biggest ways I save money on plane tickets #ontheblog. ⠀
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Where do you want to go in 2020?
  • *me, looking to find something witty to say about the time change; really it’s all a racket by the federal government*🇨🇭photo taken during my trip to Switzerland this past spring with an overpriced latte
  • Damn what a month. 4+ AIER titles on Amazon, wedding planning in full swing, clients served, and my article reprinted by @entrepreneur!? Like what!? 😳 
You CAN turn your passion into your dream career. It’s not easy but the adventure is worth it. ❤️ Read the full article at the #linkinbio
  • Five years ago & a lifetime to go. #PerfectlyPierce ❤️
  • Wishing I had more photos of me with camels so I could post one every hump day (Wednesday.) This fella loves Kit Kat bars, giving kisses (he had some nasty breath tho 🤢), AND he sports a nose ring.

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