Chloe Anagnos

How to Stay Healthy While You Travel

Traveling on a consistent basis – especially for work – can truly become exhausting. What appears glamorous at first glance can quickly become draining if you aren’t intentional about maintaining your health.

Here are some easy ways to continue implementing healthy practices on the road.

Have a hotel exercise routine

Every little bit counts, so even if you aren’t planning on running 4 miles, incorporate physical activity into your travels. Create a note in your phone of some workouts you can do from your hotel room, use a workout app, or if you’re visiting family plan time to walk or jog in the morning.

Bring snacks

Lack of access to food leads to binge eating while traveling in airport terminals or at restaurants. Instead of indulging every meal, bring healthy snacks like almonds, RX bars, or other protein bars to feed your appetite. Your body will thank you later.

Stay hydrated

Though we all despise the idea of asking the person next to us to move during the flight, drinking water is important. Since water flushes out toxins and provides more energy, it’s important to keep your intake high. Buy water in the terminal, and either try to purchase an end seat when you can or start practicing your pitch to tell the person next to you you’ll need to use the restroom on the flight.

Sleep 

Lack of sleep not only weakens your immune system – but it also affects your recovery from being sick. In order to fully enjoy your travels and set yourself up for success upon returning, sleep must be a priority. Try using the Calm app or noise machines on your phone to help rest if you are anxious sleeping.

Have an emergency kit

Carrying emergency items like Emergen–C, Excedrin, hand sanitizer, granola bars, caffeine pills, medication – really, whatever you need to function – can offer peace of mind. Keep a small pouch of airplane-friendly items in your purse, briefcase or backpack with a steady supply that’s ready in case you need it.   

Stick to a routine or establish one quickly

Though the nature of your travel can drastically vary depending on if you’re on vacation, attending sales meetings, or simply working remotely – do your best to establish creating some system to adjust more quickly. For instance, if you’re leisurely traveling from the east coast to the west just for a couple of days, try to stay on your east coast time clock. Or, if you’re visiting a new country for a period of time, try sleeping on the plane or scheduling time to adjust to the new time zone.  

Pro tip: Don’t touch your face. I’m serious. When you’re out and about touching surfaces like counters, handrails, doorknobs, or table trays on an airplane, germs can build up. If I’ve been out of the house, but especially if I’m traveling, I wash my hands or use hand sanitizer before I touch my eyes, nose, or mouth.

It may seem a little crazy but it works for me, plus, I haven’t had a cold or the flu in almost ten years. (Sinus infections are another story, however.)

9-5 to CEO: How I Accidentally Started My Business…and Grew It

In 2012 I was a waitress.

From 2013 to 2014, I was working multiple internships to put myself through college.

By 2015, I was a college graduate who accidentally started a business. 

Going into 2020, I’m the owner and CEO of a marketing consultancy with a payroll. 

My business started when I was approached by a few individuals I knew from previous internships who needed small tasks completed. Ghostwriting, some social media help, and simple website design. 

I was bored outside of my marketing 9-5 and said, “Sure! I can help!” From there, word spread and I found myself juggling anywhere from 4-5 clients on a monthly retainer outside of my regular job. 

In 2016, I took a phone call from a former boss who offered me a contract position working for one of the biggest marketing operations in our nation’s history. (Buy me a drink and I’ll tell you all about it.) 

I gained confidence and grew leaps and bounds because of that contract and I’m forever grateful for it – along with the agency positions I was able to take afterward. 

This amount of experience allowed me to take what was just a handful of clients…to almost ten times what I originally had in 2015. 

Almost five years later, I registered for an official LLC, hired an accountant, and now have a team that works with me to establish winning content and marketing strategies for businesses, brands, and charitable organizations.

Had I been asked if I wanted to be an entrepreneur when I was younger, I would have laughed. I never thought that it was something I would want to do (or that I’d even be good at) but I stumbled into it literally because of a few LinkedIn messages years ago. 

I’ve been able to work remotely and live as a #digitalnomad, but it’s not all sunshine and rainbows. I attribute these aspects to the growth and success of my business and would suggest them to any aspiring entrepreneur or business owner.

Push yourself. 

Be willing to put yourself out there. I had absolutely no idea what I was doing when I started but had I not been willing to face this venture early on, I probably never would have started.

Work more than 40 hours a week until you don’t have to.

At my busiest, I’ve worked 100 hour weeks and a “slow” week is somewhere around 60 hours. Even on some holidays, I check my email and try to knock out smaller tasks. Even if I’m on vacation, I’ll check in with my team in the evenings and am available. It’s hard to not completely unplug – especially when I want a break – but it’s not always an option. “Busyness” as a status symbol annoys me and going into 2020, I’m working on being better about balancing my life.

Learn how to delegate.

In late 2018, I realized that I needed help if I wanted to really grow. So, I hired incredibly smart and talented people. I “let go,” in a sense, and learned how to delegate and divide and conquer so I could better serve my clients and grow my business. 

Listen to your clients.

I listen! It’s one of the most valuable qualities I bring to my clients. Most of the time, the problems they “think” they have with their marketing or overall media strategy isn’t exactly what they need to be successful. 

Network and do all you can to grow.

I’m naturally more introverted – but as the saying goes, “you don’t grow in your comfort zone.” I’m thankful for networking organizations in Indianapolis and around the world that allow me to meet with like-minded, entrepreneurial people who push me to be my best self. 

How to Create a Personal Brand

By now you may have heard of the “Instagram aesthetic” – a diminishing trend of cultivating the perfectly curated feed native to the platform. This phenomenon enabled social media influencers to expand their realm of influence and generate a following based upon creating relevant content that resonated with a specific audience. So, how did they do it?

By creating a strong, personal brand.

Though this idea may sound repulsive to some, personal brands can be extremely effective ways to generate income and leverage greater influence among a specific audience. Some equate this practice to “taking pretty pictures” or “writing a blog every now and then” but creating a personal brand and monetizing influence takes time and intentionality.

The investment may seem more than anticipated, but creating a strong brand can lead to many benefits, including more credibility and exposure within your field, additional streams of revenue, and a more personal connection to your audience. The dedicated following that comes with having a personal brand may just make the journey worth it to tackle your dream projects.

Ready to give it a go? Here are some factors to keep in mind when establishing a strong personal brand.

Choose your niche

The most renowned personal brands are typically quite specific and are focused on a certain niche. Choose a topic that excites you and brings you passion. You don’t have to drop all of your hobbies but when it comes to generating a following, choosing one topic in particular like fashion, marketing, psychology, or fitness can help target a specific audience while allowing you to become known in your field.

Find someone to follow

Because personal brands exist for nearly every idea, find an influencer or brand you resonate with, and follow them closely. What topics do they post about? What patterns in their content strategy do you recognize that you can implement? What interviews, podcasts, or blogs about their journey do they share in regard to getting started? Take note, and learn from their example. 

Cultivate a social media following

Building a strong and faithful following online is one of the most effective ways to have an audience to both serve and sell to. Create content with your target audience in mind and develop a strong tone to your writing.

Focus on writing to one clear person and you’ll begin to attract the people you would like to influence. Post about similar ideas and as with a personal brand, don’t be afraid to become a bit vulnerable on your journey. Additionally, invest your energy into the platforms where your audience spends most of their time.

Define your audience

Develop a content strategy and examine your analytics as you generate traction or ensure you have a clear idea on the front end of who you’re targeting. Implement marketing tactics and practices that most closely resonate with your audience.

For instance, podcasts may work well with millennials, but YouTube is more effective with GenZ.

Create partnerships

Influencer marketing and affiliate marketing are great places to start in this respect. If you don’t have the follower count to make connections try looking for like-minded people online who are doing the same thing as you. Come up with giveaways or encourage your audience to look into partners’ websites and contents, and ask them to return the favor. Finding your competition and working with them will benefit you more often than not.

Collect information

Most influencers focus on growing an email list so they have the rights to information, so in order to build out your brand to leverage influence, ensure you are creating content that serves and creating lead magnets to convert your audience.

Create a strong community

We live in a digital age and many people online are in search of the community they don’t have. Use that to your advantage – having a specific audience that attracts like-minded people is a strength. Instead of making your brand just about you, bring your audience together and they’ll follow you over a cliff.

How to Make Time for Professional Development

Making time for professional development can be a challenge, especially when we already balance work, volunteering, family time, and other activities. Learn to leverage what extra time you do have for professional development. It may just be the difference between where you are now and where your 5-year plan says you’ll be. 

Establish your goals

To make the most of professional development opportunities, it’s important to understand WHY you want to grow. Determine if you’re motivated by a career change, increased wages, or to boost your confidence. Clarifying your priorities will help provide a clear vision for your next steps.

Schedule time

Though professional development doesn’t necessarily need to be part of your daily routine, it does need to be on your calendar. You never know when you’ll be ready to look for a new job or start your own business. Put a few hours on your calendar every month, or look for networking events in advance so that you ensure you prioritize your future for when the right opportunity comes.

But nevertheless, establish a designated date, time, and place to make certain you follow through. 

Read regularly before bed

Despite reducing stress, improving cognitive performance, and increasing creativity, reading is an excellent opportunity for professional development. Books are an excellent medium to learn timeless professional principles and reading before bed will allow you to implement the most important takeaways before you enter your next workday.

Write regularly in the morning

A popular, but accurate, rule for this decade has been to create before you consume. Because we are bombarded with thousands of messages and notifications daily, creating before the noise enters allows you to generate new ideas and implement them.

Establishing this discipline first thing in the morning will allow you to enter a creative state before you consume any other information. It reinforces the information you glean throughout the week and can become a quick habit to capitalize on a new strength before the weight of your day is on you. 

Make podcasts apart of your routine

Even when life is busy, podcasts are a great way to access industry experts during your commute, time spent getting ready, or even during your exercise routine. Take some time every few weeks to research and subscribe to your favorite podcasts.

That way, as new episodes are released, you receive a notification directly instead of searching for episodes every time. The GaryVee Audio Experience, Marketing School, Tropical MBA, and Sales Gravy are some great ones to help you start.

Find a way to grow in your role at work

Sick of your job, but need a way to pay the bills? Take some ownership and see if it’s possible to grow in your role with different skill sets. Whether it’s creating processes for marketing efforts or event planning, there are ways to further your career while in your current position. Be vigilant for ways to expand and gain more responsibility.

Take an online course

Though we’d all love to go back to graduate school, realistically, student tuition continues to rise, and the value of a college education is sharply declining. Before you embark on an MBA program, look for established skills you can develop and find an online course or certificate program. Google, Udemy, Skillshare, and Coursera are excellent resources to consider. 

Find a community

Instead of attending networking event after event, choose an organization or recurring event to invest time in. Change your presuppositions about networking, and see it as a long term vehicle to foster mutually beneficial relationships instead of taking shortcuts to have a longer contact list.

Cast your net deep instead of wide by developing valuable connections you can trust. The Chamber of Commerce in your city, a BNI group, or a community like America’s Future Foundation is a great starting point. 

Ultimately, take time to refine your goals, choose one opportunity to further your professional education, and find a mentor or community to hold you accountable. Do these three things over time, and you’ll have a bright future ahead.

6 Productivity Hacks to Stop Wasting Your Time

Though many of us wish for more time in a day, we’re all given the same amount. And fortunately – or unfortunately – many of us are better at maximizing our time than others. If you’re feeling stuck and ready to get back to the grind here are some productivity tips to get your life back – and out of a Netflix rut.

Batch your time for similar tasks

Many of us still have a “to-do” list mentality, where we try to complete as many tasks on our list as we can.

“Task fatigue” can occur, however, so it’s best to group similar tasks together or group unrelated things together. So, if you have to send invoices, try to draft them at the same time you’re planning your budget. Or if you’re calling leads at work, do them all at once instead of every day for 15 minutes.

Turn off your notifications

Notifications can be distracting and divert you from bigger tasks you need to accomplish. They’ve become a substantial enough issue that even Apple CEO Tim Cook agrees. To get more time back, start turning off notifications to the apps you spend the most time on. (I’ve personally turned off all social media notifications!) Don’t be afraid to take the leap to turn off text notifications either. Be sure to limit your screen time and look into apps that help you monitor how much of your day is spent staring at electronic devices.

Try to get your primary “inbox to zero”

Though having an empty inbox may bring anxiety at first, this productivity hack may save you hours in the long haul. Schedule a few hours to do some spring cleaning and sift through your inbox for any important emails or ongoing projects that need to be saved. Then, create folders designated for important tasks.

Then, delete everything else. Make it your objective every day to have an empty inbox as you file and archive completed emails. Though it may take some time on the front end, your life will be a lot less cluttered.

Break up with Netflix

The obvious. Though we all love Netflix, track how much time you actually spend watching television. Instead of making Netflix your fall back, try to schedule times where you relax and watch TV, instead of running to it as your comfort whenever you’re stressed or procrastinating.

Use site-blocking plugins

Believe it or not, there are plenty of plugins on Google Chrome and other web browsers that will enable you to block distracting websites during specific hours. So if you’re reading articles on Buzzfeed all day, you can list distracting websites on your “blocked” list. Block Site also allows you to go into work mode!

Track your time

Plenty of project management solutions exist to keep track of your time, but you may also consider creating an excel spreadsheet or diary to track everything you do. When you really and truly do the math, it’s easy to see the holes that can be filled with more productive activities.

Know your priorities

Set firm boundaries, know your priorities, and know what you won’t commit to doing. Having a firm idea of the commitments you will honor will enable you to gauge where to spend your time to make it productive, and what to avoid.

Remember, you can always make time for what’s important to you.

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