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  • About
  • Essays
    • America’s Future
    • American Institute for Economic Research
    • Entrepreneur
    • Evie Magazine
    • Foundation for Economic Education
    • James G. Martin Center for Academic Renewal
    • The Epoch Times
  • Blog
    • Arts and Culture
    • Book Reviews
    • Fashion
    • Finance
    • Marketing
    • Professional Development
    • Technology
    • Wedding
  • Travel
    • Europe
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Chloe Anagnos

Cultivating a career beyond borders

7 Creative Writing Apps Every Writer Needs

October 27, 2019 · In: Professional Development

Whether you write for a living, for your blog, or just for regular email, it’s important to create quality content and work.

Regardless of your expertise, here are apps you need to excel as a writer.

Grammarly

Free and easy to use, Grammarly can be installed immediately on Google Chrome. Essentially, Grammarly is like your own virtual assistant for writing. This app can detect errors as you draft emails and offer suggestions for word choice, comma placement, and more. Additionally, Grammarly integrates with other project management platforms and social media.

Hemmingway Editor

Hemmingway Editor is an app that serves to help you create content that is bold and clear. It can easily be installed on your desktop and highlights even the most complex of grammatical errors in your content. 

The Brainstormer

The Brainstormer helps combat writer’s block by generating new ideas and topics to write about. With ideas regarding various topics, this app will help tap into your creative instincts with prompts to get you started, allowing thoughts to flow more naturally.

Wordbook

An easy and accessible dictionary, Wordbook allows you to search rapidly for language to use in its dictionary and thesaurus. It includes pronunciations and etymologies for increased understanding in addition to bookmarking and notetaking features to broaden your vocabulary and enrich your work.

Scrivener

An all in one solution, Scrivener allows writers across genres with long-form writing. More than a typical word processor, Scrivener includes different features like outlines and organizational tools, keyboard shortcuts, side by side editing, and much more. 

IA Writer

The perfect solution for shorter projects, IA Writer is a clean and distraction-free writing environment to focus your mind. Highlighting their plain text and total focus solution, this easy to use software serves as a word processor to allow you to focus on your craft.

MindNode

For visual learners and processors, MindNode allows you to get thoughts out with a visual representation of your ideas. If you’ve ever enjoyed mind maps in school, MindNode will enable you to take your ideas to the next level by providing a clear and cohesive structure to your thoughts.

How to Create a Personal Brand

August 15, 2019 · In: Marketing

By now you may have heard of the “Instagram aesthetic” – a diminishing trend of cultivating the perfectly curated feed native to the platform. This phenomenon enabled social media influencers to expand their realm of influence and generate a following based upon creating relevant content that resonated with a specific audience. So, how did they do it?

By creating a strong, personal brand.

Though this idea may sound repulsive to some, personal brands can be extremely effective ways to generate income and leverage greater influence among a specific audience. Some equate this practice to “taking pretty pictures” or “writing a blog every now and then” but creating a personal brand and monetizing influence takes time and intentionality.

The investment may seem more than anticipated, but creating a strong brand can lead to many benefits, including more credibility and exposure within your field, additional streams of revenue, and a more personal connection to your audience. The dedicated following that comes with having a personal brand may just make the journey worth it to tackle your dream projects.

Ready to give it a go? Here are some factors to keep in mind when establishing a strong personal brand.

Choose your niche

The most renowned personal brands are typically quite specific and are focused on a certain niche. Choose a topic that excites you and brings you passion. You don’t have to drop all of your hobbies but when it comes to generating a following, choosing one topic in particular like fashion, marketing, psychology, or fitness can help target a specific audience while allowing you to become known in your field.

Find someone to follow

Because personal brands exist for nearly every idea, find an influencer or brand you resonate with, and follow them closely. What topics do they post about? What patterns in their content strategy do you recognize that you can implement? What interviews, podcasts, or blogs about their journey do they share in regard to getting started? Take note, and learn from their example. 

Cultivate a social media following

Building a strong and faithful following online is one of the most effective ways to have an audience to both serve and sell to. Create content with your target audience in mind and develop a strong tone to your writing.

Focus on writing to one clear person and you’ll begin to attract the people you would like to influence. Post about similar ideas and as with a personal brand, don’t be afraid to become a bit vulnerable on your journey. Additionally, invest your energy into the platforms where your audience spends most of their time.

Define your audience

Develop a content strategy and examine your analytics as you generate traction or ensure you have a clear idea on the front end of who you’re targeting. Implement marketing tactics and practices that most closely resonate with your audience.

For instance, podcasts may work well with millennials, but YouTube is more effective with GenZ.

Create partnerships

Influencer marketing and affiliate marketing are great places to start in this respect. If you don’t have the follower count to make connections try looking for like-minded people online who are doing the same thing as you. Come up with giveaways or encourage your audience to look into partners’ websites and contents, and ask them to return the favor. Finding your competition and working with them will benefit you more often than not.

Collect information

Most influencers focus on growing an email list so they have the rights to information, so in order to build out your brand to leverage influence, ensure you are creating content that serves and creating lead magnets to convert your audience.

Create a strong community

We live in a digital age and many people online are in search of the community they don’t have. Use that to your advantage – having a specific audience that attracts like-minded people is a strength. Instead of making your brand just about you, bring your audience together and they’ll follow you over a cliff.

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