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  • About
  • Essays
    • America’s Future
    • American Institute for Economic Research
    • Entrepreneur
    • Evie Magazine
    • Foundation for Economic Education
    • James G. Martin Center for Academic Renewal
    • The Epoch Times
  • Blog
    • Arts and Culture
    • Book Reviews
    • Fashion
    • Finance
    • Marketing
    • Professional Development
    • Technology
    • Wedding
  • Travel
    • Europe
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Chloe Anagnos

Cultivating a career beyond borders

How to Create a Personal Brand

August 15, 2019 · In: Marketing

By now you may have heard of the “Instagram aesthetic” – a diminishing trend of cultivating the perfectly curated feed native to the platform. This phenomenon enabled social media influencers to expand their realm of influence and generate a following based upon creating relevant content that resonated with a specific audience. So, how did they do it?

By creating a strong, personal brand.

Though this idea may sound repulsive to some, personal brands can be extremely effective ways to generate income and leverage greater influence among a specific audience. Some equate this practice to “taking pretty pictures” or “writing a blog every now and then” but creating a personal brand and monetizing influence takes time and intentionality.

The investment may seem more than anticipated, but creating a strong brand can lead to many benefits, including more credibility and exposure within your field, additional streams of revenue, and a more personal connection to your audience. The dedicated following that comes with having a personal brand may just make the journey worth it to tackle your dream projects.

Ready to give it a go? Here are some factors to keep in mind when establishing a strong personal brand.

Choose your niche

The most renowned personal brands are typically quite specific and are focused on a certain niche. Choose a topic that excites you and brings you passion. You don’t have to drop all of your hobbies but when it comes to generating a following, choosing one topic in particular like fashion, marketing, psychology, or fitness can help target a specific audience while allowing you to become known in your field.

Find someone to follow

Because personal brands exist for nearly every idea, find an influencer or brand you resonate with, and follow them closely. What topics do they post about? What patterns in their content strategy do you recognize that you can implement? What interviews, podcasts, or blogs about their journey do they share in regard to getting started? Take note, and learn from their example. 

Cultivate a social media following

Building a strong and faithful following online is one of the most effective ways to have an audience to both serve and sell to. Create content with your target audience in mind and develop a strong tone to your writing.

Focus on writing to one clear person and you’ll begin to attract the people you would like to influence. Post about similar ideas and as with a personal brand, don’t be afraid to become a bit vulnerable on your journey. Additionally, invest your energy into the platforms where your audience spends most of their time.

Define your audience

Develop a content strategy and examine your analytics as you generate traction or ensure you have a clear idea on the front end of who you’re targeting. Implement marketing tactics and practices that most closely resonate with your audience.

For instance, podcasts may work well with millennials, but YouTube is more effective with GenZ.

Create partnerships

Influencer marketing and affiliate marketing are great places to start in this respect. If you don’t have the follower count to make connections try looking for like-minded people online who are doing the same thing as you. Come up with giveaways or encourage your audience to look into partners’ websites and contents, and ask them to return the favor. Finding your competition and working with them will benefit you more often than not.

Collect information

Most influencers focus on growing an email list so they have the rights to information, so in order to build out your brand to leverage influence, ensure you are creating content that serves and creating lead magnets to convert your audience.

Create a strong community

We live in a digital age and many people online are in search of the community they don’t have. Use that to your advantage – having a specific audience that attracts like-minded people is a strength. Instead of making your brand just about you, bring your audience together and they’ll follow you over a cliff.

Easy SEO Tips to Generate More Traffic

January 13, 2019 · In: Marketing, Technology

SEO is a popular, marketing buzzword that still confuses clients (and my parents.)

Simply put, SEO stands for “search engine optimization” which is a more technical way of describing who has the most popular content on search engines like Google, Bing, Yahoo, etc.

And even though you probably didn’t care about sitting at the popular table in high school, you should care about having the most popular website when it comes to search.

According to Search Engine Land, 97 percent of people conduct at least one search every day, but only 69 percent log on to social media every day. So if you want to be profitable, it may not hurt to be popular, at least in this circumstance. Here are a few quick strategies you can implement on your site now.

Add meta titles.

A meta title is just a snippet of what your audience is going to find on your website. Instead of writing an entire paragraph about what you do, a meta title communicates the short and sweet version of what your audience will find on your website. Think of it as clickbait. Here’s an example:

All you’ve got to do is go in the back end of your site and update your descriptions and make sure you add your keywords. If you want to check and see how you’re measuring up with your keywords and ranking, use a free tool like Google Trends.

Update and optimize your URL Titles.

The titles of your web pages matter. To simplify the process, consider these three guidelines when choosing your URL names.

Don’t make them too long. Just keep your titles relevant to your content, and present them in the most precise way possible.

Use Keywords. This is a great and easy way to incorporate your keywords so you rank higher as well.

Consider how your content will be shared on social media. This is the biggest reason to follow the other two tidbits above. Aside from your email list, it’s pretty likely that social media will be where you’re generating the most traffic for your website. So read through your URL titles through the lens of your audience.

Check your site speed.

Google has yet another free tool to help with your site speed. Simply enter your URL, and see how quickly it is loading. If your score is lower, just compress the size of your images on your website. That action alone will go along way.

Name your web content.

Naming all of your photos, blog content, and video content in accordance with the keywords your target audience is searching will also make a huge difference. Search engines are smart, and this detail alone will continue to set you apart to tear through your competition.

Secure high-quality backlinks.

Don’t go rogue, but make sure you have backlinks from relevant websites that are also regularly producing both high quality and consistent content. Whether it may be sponsors for your business, blogs similar to yours, or links featured in your blog content, backlinks go a long way.

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