The era of optimizing your website’s title and meta description to achieve a higher search engine ranking are well and truly over. The major search engines have moved on. They now have a whole new set of metrics that are more focused on user experience than ever before. Read on to keep up with the changes in 2021.
Voice Search
Voice search has been on the periphery of SEO marketing for years. The technology has been available and shown potential, but not enough people were using it. Since 2017, however, technological advances and an increase in promotion have catapulted voice search into the mainstream.
The improvement of services like Alexander and Google Assistant has encouraged users to adopt the practice of talking to the search engine. It’s thought that the market for voice search will increase from 2 to 40 billion dollars between 2017 and 2022. The difference is that SEO needs to be adapted for voice. The number one position is vital.
Microdata
In 2021 the major search engine will be using more microdata to influence searches than they did in the past. Microdata is additional tags and snippets that help to describe the content of a page more accurately. It’s of immense use to search engine crawlers looking to provide users with a better browsing experience.
In the past SEO meant creating a relevant title and meta description, in 2021 it’s far more than that. You need to create effective microdata too in order to compete in the organic search results.
Non-Textual Content
The Internet has become saturated with content, all vying for the same keywords. As a result, a smart SEO Agency has decided to diversify its content in a bid to create new angles for search engines and for better SEO results.
This non-textual content might include infographics or video embeds. Infographics allow the website to create content that’s more consumable, it also compresses the value of content to keywords on the webpage. Video has several other benefits. It keeps users on the page for longer and provides more opportunities for SEO.
UX SEO
SEO is always changing, and 2021 is set to be no exception. One of the big innovations this year will be the emergence of UX SEO. This stands for User Experience SEO. UX SEO brings a new dimension to any company’s SEO strategy.
While SEO is about encouraging users to find the content through search and keep their attention with relevance
UX SEO attempts to provide users with a better and slicker website experience. It’s been shown that this strategy can increase a business’s revenue by 35%.
Core Web Vitals
Around May 2021 you can expect Google to introduce Core Web Vitals to its armory of SEO practices. Core Web Vitals are a new set of metrics that includes loading, interactivity, and visual stability. These metrics are all related to speed and affect user experience.
All this means that you will need to pay more attention to the user experience of your website in 2021. If the search engine bits locate two websites with similar content, they will look at the metrics and rank the one with better usability higher.
