How to Use Facebook Pixel to Increase Your Adspend

Have you ever been scrolling through your Facebook feed only to find multiple ads of a product or service you searched for just moments before? Though some say the Facebook pixel is creepy (and it kind of is),  it’s also an ingenious marketing tool to better serve your target audience. So what is it exactly?…

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What NOT to Wear to an Interview

Preparing for a job interview is stressful, so when you factor in attire as a critical component to the process, for many it can be overwhelming. The most important factor of this process is deciding on a winning interview outfit, but there are a lot more clothing components that you should choose not to consider…

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What’s CRM and How to Use it for a Small Business

CRM, or customer relationship management software, has transformed the way brands interact with their clients online. Typically, one way to measure business growth is by the clients you acquire. And with more businesses growing their online presence, there doesn’t seem to be a “ceiling” when it comes to online clients. But your growth is only…

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SEO For Bloggers: 10 Tips to Rank Higher on Google

In the late 2000s, early bloggers were quickly able to monetize their efforts. Considering the popularity of blogging just a decade later, many entrepreneurs have struggled to manage an effective blogging strategy that actually attracts their target audience and generates revenue. Though the early bloggers were able to make blogging a means to an end,…

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The Best Email Service Providers for Your Needs

If you’ve read an article or two on my blog, you’ve probably picked up on the importance of email marketing (if not, start with this one about your strategy.) In today’s day and age, 95 percent of companies are taking advantage of email marketing. The ones who are not risk being left behind. Whether you’re…

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Why Your Email Signature Matters

According to research by Oberlo, in 2017 269 billion emails were sent on a daily basis, and in 2022 that number is projected to grow to nearly 333 billion. It’s safe to say email isn’t going anywhere. And as the world’s top communication tool, email offers the chance not only to make a great first…

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8 Steps to a Successful Resume

With the rise of platforms like LinkedIn, who you are on paper still matters in the modern workforce. Though there’s a temptation to be ahead of the curve and innovate your resume into something new, it brings a risk. According to The Balance Careers, most employers still prefer a traditional resume. So unless you’re chasing…

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