Moving your business from a physical store to one that’s based totally online is no walk in the park. It can be scary, too, because you may end up losing some customers while making it difficult to gain new ones.
So many businesses made the jump during the initial stages of the coronavirus pandemic, but the key aspect to your success is marketing. How can you expect your online business to be as successful as your physical business if you don’t tell anyone about it? Here are a few tips to get you started.
Let Your Current Customers Know
If they don’t know, then they aren’t going to carry on shopping with you. They’ll simply think you’ve closed. It’s one of those instances where Direct Mail Advertising might work. If you know where people live and have their addresses on file then write to them and let them know as soon as you can.
You can also ensure you put posters in your window and give flyers out to people passing by and ad hoc shoppers. If you let them know you’re making the jump, and ensure that you tell them about where they can find you online, it’ll be much easier to keep your sales coming in.
Social Media Marketing
The power of social media is pretty huge and it’s most important to create stellar content. Perhaps you can write a killer article, or maybe you’d do better focusing on creating great video content. Now you push your marketing efforts across all of the social media bubbles like Facebook, Pinterest, Twitter, LinkedIn, etc.
You can even utilize paid marketing if you’d like. So many people use social media these days, some will even enter their search terms for local services into the social media search engine instead of using Google. If you really want a flying start, harness the power of social media marketing.
Focus On Ranking
Your ranking is pretty important if you’re online. It’s not like you’re on the street, easily observable to the passerby. You need to focus on ranking your website. The same applies if you’re selling your products on Amazon or another third-party seller. You need to find the best way to rank your products, so if you were selling something on Amazon, you’d want that product to pop up when the customer searches for it.
There are of course FBA agencies who can help you do this, but you can also do it yourself. If you’re setting up your own website, then you haven’t got the third parties traffic following to fall back on. It has to be all you. SEO experts can of course help drive you to success. Whatever you decide, just remember that your online ranking is really important.