How to Monitor Your SEO

Though it may not seem very glamorous, carving out time on a weekly or monthly basis to monitor your SEO can help you shift and refocus your efforts drastically.

Considering that in 2017 Google changed its algorithm 13 times, it is critical to stay up to date on SEO trends so you’re not left behind.

Here are six easy steps to monitor your SEO, and stay on track with your marketing strategy.

Use Google Analytics & Search Console

Google Analytics and Search Console will allow you to begin tracking data for free, so take advantage. Google Analytics is extremely user-friendly and offers extensive tracking data and different options to report your traffic.

Understanding these tools will enable you to quickly spot trends on your website based on your target demographic, click through rate, and other important data that we’ll continue to discuss below.

Google Search Console will provide more extensive reports not found in Analytics, like your keyword queries.

Monitor your organic traffic

Your organic traffic is based upon the people who are finding you in a search engine by looking for your brand, offer, or product – and not by paid ads. Therefore, it’s important to know who’s visiting, where they’re visiting from, and how much they engage with your website.

Look at your data and study how many people are on your website, how long they stay, and what they’re searching for. All of these data points will help you analyze and adjust accordingly. Ask yourself, “what changes can I implement to be more visible and engage my audience longer?.”

Review your conversion rate

Organic traffic is critical, but once you’re past that milestone, your focus should be on selling.

Your conversions should not be limited to just selling, however. Depending on where you are in your business, your conversion rate could simply be having users take one designated call to action on your website. Maybe it’s taking the action to sign up for your email list, or following your directive to read your blog.

You won’t be able to monitor what you don’t measure, so setting up goals will allow you to see your conversion rate. On the GA or Google Analytics Dashboard, select Conversions > Goals > Overview, and set up goals just like the tab directs below.

Whether it be a destination, duration, or event goal, setting up these objectives will help you measure and define success.

Know your top pages for organic traffic

What pages are performing well? What pages does your target audience spend the most time on? Where is most of your traffic being directed? Take note, because these are the pages that are performing well.

But then, what pages are your lowest ranking pages, or exit pages? It’s critical to note at what point your audience is becoming disengaged, and thus leaves your website. If they’re becoming disinterested on your blog, be sure your calls to action are updated.

If your sales page isn’t converting, redefine your funnel. Knowing your highest and lowest ranking pages will help you celebrate your wins, but also retarget and reframe your losses.

Review your keywords

Using a free tool like SEMrush will help you stay on top of your keywords – because they can and will change over time, based upon what your audience is searching.

Are there words you would like to rank for but just haven’t yet? Then you can adjust your content marketing strategy. Try publishing blogs based on those keywords, or creating a free guide based on your audience’s search queries, and analyzing the results after a month of posting them.

Check your click through rate

Your click through rate is the percentage of people clicking your link once they see it rank in the search engine. You’ll want to revert back to Google Search Console, and here you’ll be able to view your total clicks, and the queries used to visit your website. Knowing your CTR, or click through rate, will help you understand once again how your target audience is finding you. But before you jump to changing all of your content, note that your titles or page descriptions can also have a high impact on your CTR.

Regardless of whether you’ve monitored your SEO for the first time after reading this article or if it’s your 100th time, stick with it. Continually monitoring your data and reevaluating your goals will set you up to continue ranking higher over time.

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  • For someone who’s said, “yeah I’m not afraid of color” at least five times this week, I sure do wear a lot of black 🤨🖤 Throwing it back to one of the last times I got dressed up before COVID-19 – judging Indiana’s Distinguished Young Woman Scholarship Program with a messed up shoulder. (At least my sling matched my outfit, because fashion.) What’s your “signature” color??
  • I'm excited to be a featured speaker on America's Future Foundation's virtual panel, "The Economic Impacts of Covid-19." ⠀
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How will this pandemic, and subsequent government actions taken to combat it, affect economic prospects going forward? Myself; Romina Boccia, Director of the Grover M. Hermann Center for the Federal Budget at the Heritage Foundation; and Dr. Orphe Divounguy, the chief economist at the Illinois Policy Institute, will share our insights on how small businesses, jobs, the national deficit, and your wallet will be affected by the battle against the coronavirus.⠀
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Many of my clients have been affected by this pandemic and if you/your business has been affected too, would you share how you've been impacted as I prepare my statements?⠀
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(Feel free to drop a comment or message me privately; I'm interested in data and/or anecdotes but won't share names unless you say it's okay!)⠀
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Participation is free and I hope you'll join us this Thursday from 7-8 p.m. EST! All are welcome; registration for the event is at the #linkinbio
  • Dreaming about one of my favorite places ✨
Grateful to have had the ability to travel so much last year, but it feels very strange to not have the ability to buy a plane ticket right now. (Especially because prices are so low!!) Where do you want to go once the COVID-19 crisis passes? Seeing my family in California is on the top of my list! #havefaith ✈️🙏
  • Somewhat time-consuming things to do while in #quarantine: ⠀
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1. File your taxes (the deadline was extended to July 15, halleluiah!)⠀
2. Get to "inbox zero" in all of your email inboxes ⠀
3. Declutter your fridge, closets, and cupboards ⠀
4. Take inventory of your monthly expenses, cut unnecessary spending, make a budget & stick to it ⠀
5. Write 5-star Facebook, Yelp, and Google Business reviews for your favorite small businesses/restaurants
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(My goal is to finish all five by Friday.) What else would you add to this list?
  • I have the best/worst quarantine buddy....Lucky we’re in love 🤪❤️ #pickupafteryourself #quarantineandchill #engagementphotos
  • 🦀 A friend of mine shared this analogy with me yesterday. When you have a bucket of crabs, what happens when one crab starts to climb out? The others start to pull down the crab "on top" so that they can help themselves up to get out of the bucket. The same thing happens in life. There will always be "crabs" who try to pull you down whenever they see you doing something to get yourself out of the "bucket." Only run towards "crabs" if they're on a plate and slathered in butter, mkay friends? 🦀
  • Sorry not sorry for more engagement photo spam. Blogged a bunch more over on ChloeAnagnos.com 💕#linkinbio
  • According to a study by H&R Block, 66 percent of millennials have no idea when taxes are due. (Hint: April 15!) ⠀
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Preparing taxes is overwhelming, annoying, and just downright stressful, but I’ve learned some tips and tricks that help me make sure I’m not paying one cent more than necessary.⠀
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I wrote, "Get Independent: Tax Filing Tips for Millennials," for @affnetwork two years ago, but it's still as relevant as ever this tax season. Read more at the #linkinbio ⠀
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So...who's filed already? 🤪
  • Dancing through life with my Valentine. ❤️
Photo: @tessatillettrobbins_photo 
Dress: @ashleyrenes 
Venue: @laurelhallindy 
MUA: @lesliehairandmakeup
  • “He looked at her the way all women want to be looked at by a man.” – F. Scott Fitzgerald
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Photo: @tessatillettrobbins_photo 
Dress: @ashleyrenes 
Venue: @laurelhallindy 
MUA: @lesliehairandmakeup
Headpiece: @etsy
  • I couldn’t come up with a concept for our engagement photos at all. Clothes, colors, location, nothing. Kyle came up with this Old Hollywood/Gatsby vision that is completely *us* and I love it. Thank you so much, Tessa for making it all come to life! ✨✨✨
Photo: @tessatillettrobbins_photo 
Dress: @ashleyrenes 
Venue: @laurelhallindy 
MUA: @lesliehairandmakeup
  • Colombia, you are perfect.

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