Simply put, digital marketing has changed the face of modern business across the globe. Most degrees are no longer the only deciding factors when hiring. In fact, sometimes they aren’t even prerequisites.
Today, employers are less focused on where you went to school and more interested in your experience and demonstrated ability.
So if you never graduated B-school, don’t be too worried. Marketing positions are constantly opening and the freelance opportunities are endless.
Certifications are an effective way to stay up to speed with your digital skills, make a great addition to your Linkedin profile, and each serves as experience and talking points for your resume.
Whether you’re looking for a new gig, developing your own business, or on the search for a digital side hustle, here are five certifications to help you get hired and to sharpen your skills.
According to SEO Tribunal, Google is responsible for 96 percent of all smartphone search traffic and 94 percent of total organic traffic.
Google Academy for Ads offers a free certification course, and will guide you step by step on how to implement successful campaigns for your business or for your clients. This platform is king considering most online purchases are still made in search before they’re made in social.
Hootsuite Social Marketing
Though Hootsuite has had some competition over the last few years as more social scheduling platforms have come on the market, they are still the first platform with the most credibility when it comes to scheduling social media.
Hootsuite’s certification exams do start at $200, but their social media certification is arguably the most well-rounded. Their course focuses on core strategies to develop your social media presence as a brand and will give you the foundational principles you need.
Inbound marketing is an excellent strategy in the digital marketing world, and is essential to understand and implement – especially as a small business. Hubspot’s inbound certificate is free and focuses on fundamental marketing concepts that many of us tend to skip right through. This course builds an excellent foundation on how to engage your audience, target prospects, maintain a pipeline of leads, understand the buyer journey, and really know your audience.
Google Digital Marketing
Google’s Fundamentals of Digital Marketing Certificate is yet another free certification that lays a strong framework for almost every area within digital marketing. If you don’t have a marketing degree, this course covers just about everything you need to know in terms of building a digital marketing foundation. This course covers multiple platforms and strategies from email marketing to social media.
Social media has shifted more into a “pay-to-play” model, so unless you’ve got a strong personal brand and/or became an “influencer” before the market became saturated, you’ll want to consider Facebook advertising. Facebook’s certification is $150 and will get you up to speed to ensure you get the most value for your dollar.