Most businesses now have at least one app available to their customers. Mobile apps are great for increasing brand visibility and making life easier for the customers, among other things, but this only holds if enough of your costumes download them.
That is why it is so important that you put a solid app marketing strategy in place, and to that end, below you will find a handful of app marketing strategies that do work.
Create a landing page
If you want to market your mobile app, then setting up a landing page and a blog post for it is a good place to start. You might think most customers will naturally find your app in the app store, but this is rarely the case – most people will not find an app unless they go looking for it. So, having a landing page that directs customers to the app and talks about why it is so useful is vital.
Implement app store optimization
App store optimization is a bit like search engine optimization only for the app store instead of Google and other search engines if you have spent a lot of time and money to hire remote developers and create the best possible app you can, then you need to use the right keywords, screenshots and localization techniques to ensure that it does not get lost in the crowd. Learn app store optimization and you will not regret it when you get a huge number of downloads.
Use paid ads
When you first launch your new app, it can be useful to use paid user acquisition campaign to get the ball rolling. Paid ads will ensure that your app is highly visible in all of the right places to all of the right people, and hopefully, once they download and enjoy your app, they will start spreading the word, enabling you to use less and less paid methods of marketing over time. Paid ads can be quite reasonable for mobile apps, so they need not necessarily cost you a lot of money depending on your end goal.
Talk about it on social media
It would be foolish to launch an app and not mention it on your socials. Ahead of the launch, you should do a lot of promotion about your app, talking about why it is so beneficial and explaining how it can be downloaded amongst other things. Sell it on the benefits to the user and you will find that plenty of customers download it as soon as it is made available.
Make it free
It would be much more difficult to market a paid-for app than a free one, so unless you need to charge for your app, you should ensure it is always available free of charge and that this is explicitly mentioned.
If you have put a lot of time and effort into making an app for your company, don’t let it sink without a trace and put these simple app marketing strategies into action right now.
