5 Marketing Trends to Implement in 2019

Digital marketing is constantly evolving. There is no “secret sauce” to an awesome digital strategy – it’s about constantly learning, tinkering, and innovating as technology changes.

As social media algorithms change and clients want more, it’s important to be even more creative in order to help brands grow.

Chatbots are the future.

As society becomes more and more instantly gratified, chatbots are a must in your strategy. Chatbots make customer gratification instantaneous and offer real-time chatting options. That way your clients are never left wondering about your products or services.

In fact, Facebook has integrated a chat feature that automatically loads recent chat history between the person and your business. It enables you to continue the conversation even after customers have left your webpage.

If you’re not great at video, hire someone.

Seventy-two percent of businesses say that video has improved their online conversion rates, so there’s no reason to leave out video content in your marketing strategy. Take advantage of live video platforms on Facebook and Instagram to show behind the scenes glimpses of your business to build trust and engagement with your brand.

USG is your friend.  

USG, or user-generated content, can and should be your best friend. It’s a win for your ideal audience to have their content featured by your company, and it’s a win for YOU to utilize content generated by your target audience. Think of it as an instant referral that builds community and trust within your ideal client. If you don’t have user-generated content flooding in already, consider reaching out to your clients to feature them for photo credit.

Be authentic.

Audiences are desperate for brands to keep it real and they want to be communicated with directly. The days of overly curated content are over and transparency is at the forefront of modern marketing strategies. Find ways to ensure you’re not over-filtering every piece of content you pump out and leave room for the imperfections.

Engage with your audience.  

High follower counts on vanity platforms like Instagram and Twitter don’t neccessarily help potential customers trust your brand. In fact, a high follower count on a platform with a low engagement rate can be a red flag that brands are buying followers just to boost their egos – which is a huge marketing no-no.

Try to respond to as many comments and direct messages as possible on these platforms to engage with your audience and build trust.

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  • Here’s a #TravelTuesday tip: GET ✈️ ENOUGH ✈️ SLEEP ✈️! I can sleep on planes, trains, automobiles, and have even slept through tornadoes and one Earth quake. (And through a riot in the occupied part of Israel...😬) When changing time zones, adjust as quickly as you can. A 5+ hour difference may not seem like a big deal, but it can catch up to you quickly if you’re not used to it. 😴
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The first few days (or weeks) can feel totally overwhelming, but they don't have to be. I asked Kyle for his advice for folks who are newly engaged and they lined up EXACTLY with my list. (Read them all on my blog #linkinbio)
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Europeans are lucky – most countries there are about the size of our individual states and public transportation and quick flights make weekend trips such a breeze. Although the U.S. is HUGE, there is a lot more of this world to see. ⠀

Is one of your New Year's Resolutions to get your passport?  Visit a new country? A new continent? ⠀

Take my advice: pick a location, buy the ticket, and just GO. 🌎✈️
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(Taken at one of the thermal pools in Switzerland where cameras are prohibited, oops!)
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What were we doing wrong? We had published articles taking issue with New Deal economic policy. Nothing more. In those days, however, dissent was rare, first because it was dangerous and second because there was such an overwhelming intellectual consensus in favor of the policies of Franklin Roosevelt.⠀
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Why were they so worried about some small newsletters and books being printed by AIER? Because ideas are ultimately more powerful than armies. Ideas can turn history on a dime, and in defiance of even the world’s most fierce states." ~ Jeffrey Tucker⠀
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Beyond proud that we published 33 works, old and new, in 2019. The best is yet to come. 📚❤️
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SO HAPPY with how my logos turned out for my website refresh! Kara is an amazing designer and helped me come up with the perfect tagline for the purpose of my site – writing about my travels, career, and best #digitalnomad tips. Check out my blog for more. ❤️
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I had to spend my first time on the European continent in Paris. I studied French from grades 7 – 12 and even earned a minor in college! I wish I would have had the time to study abroad when I was younger, but I’m grateful that I was able to experience Paris in the winter of 2018. ⠀
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There’s something magical about wandering the halls of the Louvre and warming up with a café au lait during a light snowfall.⠀
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From the art to the food, the fashion and awe-inspiring architecture, the City of Lights has a little something for everyone.⠀
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Read 21 quotes to inspire you to experience one of my favorite European cities #ontheblog #linkinbio
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"I hear Americans get drugged."⠀
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"Are there terrorists?"⠀
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I've stayed in a lot of places that are considered "dangerous" and these are the comments/questions I get the most. ⠀
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My response is always the same.⠀
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Altering my appearance to "blend in" is silly and not all parts of Central & South America or the Middle East are dangerous. In Israel, you're going to see soldiers with machine guns in public places. Expect to see the same in most of Latin America outside of resorts. ⠀
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If you're looking for trouble you're bound to find it, regardless of location. (And as a writer who covers oppressive/corrupt governments, I know I'm not always going to be the most welcome wherever I go.)⠀
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But, I choose not to live in fear. ⠀
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(#TBT to these crystal clear waters in the Dominican Republic)
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