4 Original Ideas Your Business Needs To Succeed

Small business owners can find it difficult to stand on their own two feet. Clear evidence of this is found in Silicon Valley where so many successful tech startups end up selling to multinational tech giants.

No one has stopped to wonder, “Why would a small business that’s beating its bigger rivals, sell themselves to those very same rivals?”

It’s simple: they didn’t have things they needed to stand up on their own two feet. Having a great idea is one thing, but a business infrastructure takes a lot of time to create. Luckily, this subject has been studied in greater detail in the past few years.

Here are some of the things you need to not get swallowed by the sharks.

How you work and live

Company culture is almost like a dark art. It infiltrates every corner, it permeates every department and everyone working for you. Small businesses risk losing their individuality if they decide to copy the company culture standards of another company.

Don’t try to be more like Google. Don’t try to copy the image of another CEO. Don’t try to be cool and hip, by creating games and entertainment areas in your headquarters, just because Apple has them.

It takes a lot of guts to create your own culture in your business and demand that employees stick to it. It’s not just how employees interact with each other, but how work is approached, completed and evaluated.

Specialist image projection

Why would you want to advertise your business as just another alternative?

Why would consumers choose you for their everyday shopping needs when they have a large multinational company covering that base?

If you’re a niche business, market yourself as a specialist product and or service provider. Choose a marketing company, specific to your profession. If you’re a lawyer, pick this kind of law firm marketing team. Their attorneys are experts in different areas of providing legal commentary to national media outlets, authoring books and penning widely-read blogs.

If your law firm is going through a very public case, use a specialist marketing team to project your image the way you want. If you’re an eCommerce business, work with a marketing company that knows about your industry.

Your own presentation style

When you go to business exhibitions and conventions, it’s your opportunity to share with the world your views. Don’t try to follow the lead of another company, don’t try to copy their gimmicks and entertainment razzle-dazzle they brought on stage. Just be you.

Present your ideas and your business, uniquely. Don’t try too hard to buck the trend. Explain your business to the crowds using tools and props, that you find relevant to your character.

Your own social voice

The best advice for a small business looking to develop their social media is to not hire a social media manager. Be yourself. Customers don’t want another human-robot, they want to read your posts in your tone.

Small business owners have to believe that they are leaders in waiting. You are not supposed to bow down to your larger rivals, you’re supposed to take them on and win. Don’t copy your company culture: make it yourself.

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  • For someone who’s said, “yeah I’m not afraid of color” at least five times this week, I sure do wear a lot of black 🤨🖤 Throwing it back to one of the last times I got dressed up before COVID-19 – judging Indiana’s Distinguished Young Woman Scholarship Program with a messed up shoulder. (At least my sling matched my outfit, because fashion.) What’s your “signature” color??
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How will this pandemic, and subsequent government actions taken to combat it, affect economic prospects going forward? Myself; Romina Boccia, Director of the Grover M. Hermann Center for the Federal Budget at the Heritage Foundation; and Dr. Orphe Divounguy, the chief economist at the Illinois Policy Institute, will share our insights on how small businesses, jobs, the national deficit, and your wallet will be affected by the battle against the coronavirus.⠀
Many of my clients have been affected by this pandemic and if you/your business has been affected too, would you share how you've been impacted as I prepare my statements?⠀
(Feel free to drop a comment or message me privately; I'm interested in data and/or anecdotes but won't share names unless you say it's okay!)⠀
Participation is free and I hope you'll join us this Thursday from 7-8 p.m. EST! All are welcome; registration for the event is at the #linkinbio
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1. File your taxes (the deadline was extended to July 15, halleluiah!)⠀
2. Get to "inbox zero" in all of your email inboxes ⠀
3. Declutter your fridge, closets, and cupboards ⠀
4. Take inventory of your monthly expenses, cut unnecessary spending, make a budget & stick to it ⠀
5. Write 5-star Facebook, Yelp, and Google Business reviews for your favorite small businesses/restaurants
(My goal is to finish all five by Friday.) What else would you add to this list?
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Preparing taxes is overwhelming, annoying, and just downright stressful, but I’ve learned some tips and tricks that help me make sure I’m not paying one cent more than necessary.⠀
I wrote, "Get Independent: Tax Filing Tips for Millennials," for @affnetwork two years ago, but it's still as relevant as ever this tax season. Read more at the #linkinbio ⠀
So...who's filed already? 🤪
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